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Leadership Team

Meet your leaders below, and learn more about their responsibilities. If you'd like to be considered for the Board of Directors, please contact one of the board members - emails below.

Ricci VictorioPresident
Ricci Victorio, CPCC, PCC  |

Change and the art of being in change has always fascinated Ricci. For 25 years, she focused her curiosity within the theatre environment to develop a unique training approach for ensemble-based improvisational performance. With her husband, Raymond Victorio, they founded Victorio Consulting and Relevant EQ programs, leading Applied Improvisation workshops & retreats for professionals to enhance their creativity, intuition and connection with others. Their daughter, Natalie Victorio, formally joined the team in 2009, and is their Director of Operations and manages the PDP Personality Styles training and assessment programs. President of SFBAC since June 2015, Ricci continues to lead SFBAC, as the country's largest regional ICF chapter.


Deanna Stouder
Vice President
Deanna Stouder, ACC  |

Deanna’s scientific background provided the platform from which she developed a 26+ year career. It began with a Research Professorship and culminated in the Senior Executive Service within the Federal Government in a variety of increasingly complex and advanced positions. 

Along this pathway, Deanna’s responsibility broadened from regional, national and international issues and partnerships. Blending her experience within the academic and federal arenas, Deanna began mentoring students, employees, and less experienced colleagues, encouraging them to stretch and explore new and different roles and challenges. She has worked with leaders and executives within the US Government (e.g., Army, Agency for International Development, Food and Nutrtion Service, Forest Service, National Institutes of Health), international organizations, academia and small business to improve performance, achieve results and create effective teams.

Deanna is an experienced Executive and Leadership Coach. She is certified by the International Coach Federation (ICF)as an Associate Certified Coach (ACC). Deanna serves as an active member of the San Francisco Bay Area Coaches Chapter of ICF. 

Deannaispassionate about facilitating and encouraging personal development and professional satisfaction forindividuals and groups.   Using her coaching skills and herclient’s unique talents,  Deanna helps clients see and  execute their vision for themselves and their   organizations.  In doing this, she develops trust, evokes deep insight, and brings value to her client’s vision for the future. 

Wendy Edelstein, CPCC, ACC, MA |

Wendy Edelstein, CPCC, ACC, MA, is a leadership and career coach whose specialties include leadership development, time management/productivity, and career transition. Before completing her coach training at CTI in 2014, Wendy worked as a writer and editor (including seven years as a staff writer in UC Berkeley’s Office of Public Affairs). She brings a writer’s sensibility and a love of language to her coaching.


In addition to founding Changeover Coaching, her own coaching practice, Wendy works as a career coach for Lee Hecht Harrison where she helps clients who have recently been laid off find new positions. Wendy has been playing competitive recreational tennis for 10 years and is passionate about all things related to the sport.

Javier Llerena
Treasurer / Sponsorship Director
Javier Llerena

As a motivating leader, I help executives, companies, groups, and other individuals through one-on-one coaching, workshops, and seminars. I empower people to elevate their skill sets to exceed company goals and promote success throughout the workplace and other areas of their lives. I believe in a holistic approach to learning, and help others to find purpose and deal with challenges in a healthy and constructive way.

As the Founder and Owner/Operator of Re-Invent Coaching, I help entrepreneurs, companies, organizations, and diverse individuals across industries to realize their full potential. Certified through iPEC, one of the largest ICF-accredited coach training schools in the world, I bring a holistic approach to Business Development, Leadership Training, and Organizational Development through targeted, personalized solutions. Bringing more than two decades of experience in Business Development, I help individuals and companies become empowered to produce strong results, overcome challenges, resolve conflicts, and fulfill his/her life’s purpose. 

Communications Director

Sophie Leroi is an Executive and Leadership coach specializing in professional transitions and international assignments. She works with professionals and their families to help them be culturally agile, gain more insight into their sometimes new life, develop their expatriate leadership skills, develop strong communication skills, and focus on their professional and personal success. She created The Focus Room LLC to provide her clients with a confidential thinking space where they are always in control of the outcomes as they move through their transitions. Her coaching is a supporting and challenging partnership in which clients can secure success in their new ventures.  

After more than 15 years’ experience in the Language, Cross Cultural Training and Destination Services Industry, as well as 10 years of happy expatriation, Sophie graduated as an Executive Coach at the Academy of Executive Coaching (AoEC) in London in 2013. Recently she has been coaching clients through major career transitions, and has helped them adopt strong communication skills to navigate their new industry. She has been living in the Bay Area for 4 years, and is happy to be able to serve SFBAC to promote professional coaching services and build a vibrant community of coaches who can support each other and find the resources and help they need.

Tracy Irvine
Social Media and School Liasion

Creative and dynamic Associate Certified Coach (ACC) and Certified Professional Co-Active Coach (CPCC) with over 16 years of experience in recruiting and talent management for both corporate and start-up environments. Strong business partner and coach with proven relationship-building skills across the organization from staff to senior executives. Technically savvy with strong communication, coaching, training, and presentation skills. 

Areas of expertise include personal development, talent management, career and leadership development, 1:1 coaching and group training, program management, and full cycle recruitment.

Membership Director
Manoj Ramanan is a Career/Leadership Coach and Workshop Facilitator.  He works with professionals and mid-level executives to help discover what gives them meaning at work, gain a deeper understanding of their strengths and position themselves for leadership roles. 

Manoj brings 12+ years of business development and consulting expertise with significant experience of working directly with executive leaders and decision makers. Realizing that his true calling lay in facilitating others to fulfill their visions and dreams, he graduated as a Coach from the Co-Active Training Institute (CTI). He holds an MBA degree from the prestigious Indian Institute of Management, Calcutta (IIM-C).

Manoj cares deeply about every individual bringing their best selves into their workplace and is passionate about helping leaders get to the next level and make a difference to their organization. He conducts workshops around Authentic Leadership, Emotional Intelligence, Executive Presence, Effective Communication and Effective Public Speaking. Manoj has been living in the Bay Area for the past 3 years. He is a proud dad of a one year old daughter and loves hiking in the hills around East Bay.

Shelli Hendricks
Program and Events Director
Shelli Hendricks

I coach high potential future leaders to unlock extraordinary personal and team effectiveness, career transitions and executive leadership for sustainable results. 

With 20 years’ experience in global Fortune 500 high tech and energy companies, I am a Professional Certified Coach with the International Coach Federation (ICF), where I serve as the Director of Programs & Events for the San Francisco Bay Area Chapter.

Curt Mandell - Corporate

Curt Mandell is a certified coach and the owner of Higher Gear Coaching.  His passion is to help people and organizations navigate major change to reach higher levels of performance and fulfillment.  Curt offers a wealth of experience as a leader and consultant for Fortune 100 companies, where he has managed global projects, facilitated strategic planning, and led large scale change initiatives.   Higher Gear Coaching provides Leadership and Life Coaching.


Leadership Coaching:  Curt partners with leaders who want to dial up their impact, expand their capabilities and feel energized by their work.  As a result of coaching, leaders lead more authentically and powerfully; build strong, results-oriented teams; improve their ability to work effectively across a broad range of people; and become skillful in coaching others. 

Life Coaching: Curt coaches professionals who hunger for more meaning and purpose in their lives, to powerfully re-invent themselves. He uses a comprehensive multi-step process that gives them incredible insights on life purpose, a clear vision of where they want to go, and the tools and support to take them there. When clients work with Curt, they feel empowered to boldly step forward into the life that they were meant to live.

Leslie Peay DuBridge
Leslie Peay

Move. Bloom. Thrive. Leslie has turned her passion for these three words mingled with dynamic creativity to accent her professional journey. With 20+ years combined health and wellness, educational administration, writing, community engagement, interpretive/lyrical dance instruction, and group/certified personal fitness trainer experience, Leslie specializes in wellness, personal life growth and leadership/career coaching.

An ACC-credentialed member of the International Coach Federation, with an M.A. in Business/Arts Administration, she partners with coach-ready clients using creative and somatic-centered approaches for their journey toward gaining powerful clarity, balance and forward-motion life and career outcomes. Leslie's coaching training was through the ICF-approved Certificate in Transformative Life Coaching training program through Western Seminary. She created Pivotal Turns Coaching and Wellness, through which she provides her clients with a safe, trusting platform from which they can confidentially leap into their path toward optimal health and wellness, a more thriving professional career, or to sustain a flow of life-long personal development and legacy building.

Brandon MaslanPro-Bono Events

Brandon Maslan is an executive coach, paid speaker and corporate trainer. He has worked with hundreds of top executives in the advancement of their careers, getting on to Boards and overall expansion of their professional brands. In addition, he has done trainings across the United States and for global audiences on a variety of topics including Professional Branding, Honing Your Elevator Pitch, Building Professional Connections and Mentorship and Sponsorship. He’s helped people discover their brands and facilitated trainings for large teams to find their collective vision.

In addition, for the past 3 years he has worked as a Member Advisor at Advancing Women Executives (AWE – and a major supporter of the advancement of women in business. AWE is the fastest growing business service for VP-level and above corporate executive women with the mission to increase the number of women in senior management and on boards to improve the overall global economy. Through improving awareness, instilling action and creating change, AWE is actively engaging with executive women and their companies to improve business by promoting women.

Brandon was a trial attorney for many years prior to moving to Los Angeles where he became a legal and corporate recruiter. Realizing that his true passions lay in allowing others to fulfill their visions, goals and dreams, he graduated from the Co-active Training Institute and began a career as an Executive Coach. Brandon is a sought after speaker, executive coach, and leader. His expertise is around professional brand management, personal empowerment, public speaking, corporate culture building and career guidance.

The work Brandon does now is the culmination of his career. He has always been a passionate advocate for others, utilizing his voice to create positive change. He lives with his wife in beautiful Oakland, California and they are expecting their first child in February. Which he is excited to announce will be a daughter. Yet another reason he is a proud Member of the world’s smallest fraternity, Male Feminists. He earned his Law Degree from University of Maryland School of Law.

Brandon sees the best in others, which empowers them to see the best in themselves and those around them.

ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104