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The Art and Business of Speaking Workshop

The Art and Business of Speaking


Speaking is proven to be the number one way to fill and expand your coaching practice.  And, if you’re not out there speaking to your target audience, frankly, you’re missing the boat! 


But, do you know how to find the right audiences for your message?


Are you comfortable and confident stepping out on that stage?


Are you consistently getting new clients and

new opportunities from speaking?


There are two very distinct skills you need to master for speaking to provide you with the clients and income you want.


One is obvious.  You have to master the art of speaking itself.  But the other is just as important.  You have to master the business of speaking as well.  This event will give you what you need to develop both these skills.


In the first session, we’ll focus on the business of speaking.  Denise will teach you how to:

  • Find the right groups and get the engagement booked.


  • Handle the logistics … and the inevitable curve balls that get thrown your way!


  • Make a compelling offer from the stage, so you consistently convert audience members into paying clients.

After the break, we’ll delve into the art of speaking.  The bottom line is you have to be a good speaker!  You need to present yourself and your ideas in a compelling, engaging, clearly focused, and professional manner. But, what’s the key to making that happen? 


Never stop being a coach!  Apply the same core competencies to speaking as you do to your coaching.  In this highly interactive and thought-provoking presentation, you will learn:

  • How to manifest a presence that’s warm and genuine while being profoundly audience-focused and intensely purposeful.


  • What goes into creating a compelling, interactive presentation.


  • How the message you send goes beyond the words you speak.


  • How to provide masterful coaching as you engage audience members.


Denise Hedges is a business development coach and speaker coach with over 30 years experience in sales and marketing.  Denise has helped thousands of coaches, consultants, and other professionals in private practice, nationally and internationally, move past any uncertainty or fear they have about sales and marketing, so they can attract more clients and make more money!  She specializes in helping them grow their businesses using the strategy of speaking.

Denise is a Professional Certified Coach and a member of the Coach University Faculty, training personal and business coaches all over the world.

Check out her website at:

Refund Policy: ICF SFBAC maintains high standards for its programs and speakers. Even so, we cannot guarantee that every program will resonate with every viewer. ICF SFBAC therefore maintains a "No Refunds" policy for viewer satisfaction with program content. Refunds will be considered for cancelled programs or technical failures at the point of origin (refunds are not available if the program is not viewable due to technical failure at the Purchaser's end).

Saturday, January 12, 2019, 9:00 AM until 12:00 PM

Additional Info:
Nicole Steen
508 728 3839
Special Events
Registration is required
Payment In Advance Only
No Fee
ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104