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March 2012

Lisa Murray
In This Month's Issue of Checking In:
:: President's Message
:: Announcing ICF SFBAC Facebook Group!
:: April Monthly Gathering
:: ICF Updates March 2012
:: Chapter Consolidation: Notes from the Transition Team
:: Meet Eve Siegel
:: Coaching Resource and Announcements


Welcome to  Checking In, the monthly newsletter for ICF San Francisco Bay Area Coaches members and friends. In this newsletter you will find details about the next chapter gathering, ways to take advantage of your ICF San Francisco Bay Area Coaches membership and other valuable pieces of information to benefit you as a coach.

President's Message  


Hello Members and Friends,


Keiko Hsu

Happy Spring!  Spring is a time for growth and renewal*, and I'm pleased to report that we're making significant progress as we transition from four separate ICF chapters to become one, unified SF Bay Area mega-chapter.  We are definitely growing and renewing our commitment to be the most warm and inviting community for coaches in the Bay Area!


Thanks to the enthusiasm, commitment and hard work of the Transition Team, its committees, and the SFBAC Board, we've finalized our new Vision & Mission Statement, and we're putting the final touches on a totally new Membership and Dues Structure (which will be announced in April).


I'm excited to share our new Vision & Mission Statement with you:


Our Vision:

ICF San Francisco Bay Area Coaches is a vibrant, innovative, fun and wildly successful community of professional coaches ... the go-to place to learn, grow, succeed and thrive together.


Our Mission:

ICF San Francisco Bay Area Coaches is an ICF charter chapter of coaches that:

  • Creates a supportive, fun, and personally fulfilling environment to network, connect with like-minded people, engage in transformational conversations, and share experiences about coaching.
  • Offers relevant, valuable and leading edge programs to both novice and experienced coaches for skill building, ongoing professional growth and mastery, and business development.
  • Fosters the growth of a committed and connected community of professional coaches.
  • Increases public awareness of the benefits of partnering with a professional coach and refers prospective clients to our members.
  • Is the visible, leading advocate and representative for the coaching profession in the San Francisco Bay Area, committed to advancing the art, science and practice of professional coaching.

Our Transition Team has been talking to other successful chapters around the world, and learning how they engage members across large urban areas.  We'll soon be announcing exciting new ways to conduct face-to-face and virtual meetings to engage our members across the Bay Area.  We're also developing interactive web platforms to centralize our resources and enable our members to easily connect with each other online.  


You can help to shape our future!  We welcome any of you who are willing to volunteer a few hours a week to participate on one of our committees.  Please contact me at or 415-738-2313 if you would like to learn more about serving on any of these teams:  

  • Communications Committee
  • Marketing & PR Committee
  • Membership Committee
  • Programs Committee
  • Website/Technology Committee
We are also looking for a person to join the board as the East Bay Liaison. With the unification of the Bay Area chapters into one, the board created positions to represent the former North Bay, East Bay and Silicon Valley chapters in 2012. The East Bay Liaison should be someone who was active in the chapter, perhaps (but not necessarily) a past board member. If you are interested in joining the board in this capacity for the rest of 2012, please let me know! 

This is an exciting time to be a member of SF Bay Area Coaches.  We invite you to be an active participant in our lively community of professional coaches, so that you can grow as we grow!


I look forward to seeing you at our April 11th monthly gathering.


All the best, 

Keiko Signature 

Keiko Hsu, CPC, ACC, CDC

President - SF Coaches | 

San Francisco, CA 


*P.S.:  Speaking of growth and renewal, remember to renew your ICF membership!   Click here to renew:


ICF San Francisco Bay Area Coaches Launches a Chapter Facebook Group!


The Transition Team and the Board heard the many calls by members for ways to connect online, and so a Facebook group has been created for members of ICF SFBAC. This Facebook group page provides a way for members to ask questions, launch discussions, make announcements, and request help with everything from carpooling to brainstorming.


This is a private group, which means that non-members can see the page but only chapter members can be approved to join the group and post updates and comments.


Click Here to visit the group (or search for "SF Bay Area Coaches")! If you are a current member of ICF San Francisco Bay Area Coaches, click "Ask to Join Group" so that you can connect with other members! 


Monthly Gathering

Accelerating Your Coaching From Good to Great

Compelling Insights From the Research And Realities of Executive Coaching


Presenter: David Peterson, Director of Learning & Development at Google   David Peterson


April 11, 2012


Handlery Hotel

351 Geary Street (at Union Square)

San Francisco, CA


6:30 - 6:45 pm Registration

6:45 - 7:20 pm 

Relationship Building

7:20 - 9:00 pm Program


Register here.


Join this lively, interactive presentation to learn the surprising reasons why it is relatively easy to become a good coach, and yet rather difficult to become a great coach. (Note: it's also pretty easy to be a bad coach, and this presentation highlights some of the key reasons why.)

We'll also look at the myths and realities of such questions as:


* How can Executive Coaches best help people gain insight, build skills, and ensure that learning lasts?

* When is it better for coaches to ask powerful questions, and when is it better to give advice?

* Is the coaching relationship really that important?

* Are some people uncoachable?




IMPORTANT NOTE: The Board has extended free attendance at meetings through April to those who were members of the East Bay, North Bay and Silicon Valley chapters as of December 31, 2011 while finalizing the new membership and dues structure.


ICF Updates March 2012 


Join and Renew

Join or renew your membership in the International Coach Federation (ICF).  (New and renewing members can get pro-rated fees after 3/31.)  Please note that after April 1st, ICF requires all its members to be have at least 60 hours of coach-specific training.  If you're in training now, you can join ICF as a Provisional member and have until April 1, 2013 to get your hours together.


Why join or renew as an ICF member?  By joining and maintaining membership in ICF, you let others know that you are a professional coach in good standing who is part of an influential voice that is shaping the future of coaching around the globe. Also, ICF membership opens a world of opportunity for professional development, networking, and leadership in coaching from the local to global level.  To join or renew your membership, go to


Plus, there are great member benefits and services (see below) to enhance your professional development, marketing and client outreach!


* Coach Referral Service (CRS) - ICF Credentialed members may host a member profile on the CRS and receive referrals from potential clients worldwide


* ICF Career Center -  ICF members may post their resume for free, review job openings, and post a job opening in their organization for a reduced fee


* ICF Resource Partners - Discounts for ICF members from AudioAcrobat, Staples, Choice coaching magazine, Westminster Indemnity (professional liability insurance) and more


*Discounts on ICF events and conferences


* Virtual classes through ICF (some for Core Competency credit)


* Opportunity to join local ICF coaching chapters at discounted rates

* ICF Logo & Membership Certificate - Available to coaches with a current ICF membership for marketing


* ICF's newsletter, Coaching World


* ICF Research Portal - Access to current research about coaching


ICF Training Requirements

As you may know, the ICF (International Coach Federation, of which we are a Charter Chapter) is working to "advance the art, science, and practice of professional coaching. As the leading global coaching organization, the ICF is working toward this goal by setting high standards, providing independent certification, and building a worldwide network of credentialed coaches."


To this end, the ICF is phasing in new requirements for membership, specifically completion of a minimum of 60 hours of coach-specific training. (Read more about that at


If you are working toward achieving this level of training, we can help! We have just confirmed with the ICF that the CCEUs you can receive for attending chapter gatherings can be applied to up to 12 of the 60 hours of required training. What does this mean? You don't have to be certified to make use of these CCEUs - they can count toward a portion of the training that will be required for ICF membership by April 1, 2013. 


So being able to attend chapter gatherings where you'll hear excellent speakers and receive CCEUs - all for free with your annual membership dues - is yet another great benefit to becoming a San Francisco Bay Area Coaches (SFBAC) member!  Remember, these CCEUs can be used for your initial ICF membership application, plus getting and renewing ICF credentialing (ACC, PCC, MCC).


We look forward to having you join us at future SFBAC gatherings as an active member of the Bay Area coaching community to help build your coaching business and professional standing in the wider community!


ICF Global Conference for 2012 


The ICF Global conference for 2012 is being held this year in London - the first ICF global conference to be held outside the Americas! This 3-day conference offers numerous educational opportunities - and the opportunity to visit one of the world's great cities!


Are you interested in attending? Please click here to answer!

Chapter Consolidation: Notes from the Transition Team


Great strides are being made toward the completion of the marriage of the four San Francisco Bay Area Chapters. As with the blending of families, there are many details and logistics to be worked out. Much has been accomplished, and much is still in progress:

  • The Board approved the new chapter name that the Transition Team recommended, "ICF San Francisco Bay Area Coaches." The ICF has accepted this new chapter, and all of the appropriate documents and web pages are in the process of being updated.
  • Eve Siegel, the ICF Liaison for the chapter, launched an effort to reach out to other large urban chapters to gather best practices that we can emulate.
  • The Membership/Enrollment committee, consisting of Janet Valette (North Bay Liaison), Becca Pronchick (North Bay) and David Laidlaw (Silicon Valley), reviewed these best practices, as   well as the dues structures of the four Bay Area chapters and the missions of the ICF and ICF San Francisco Bay Area Coaches (ICF SFBAC). From all of this they drafted a comprehensive proposal for a new membership and enrollment fee structure. After the chapter's Treasurers studied the financial impact of the new structure, the Transition Team approved the proposal and recommended the proposal to the Board. The Board approved the new membership and dues structure proposal at its March 21st 2012 meeting and plans to announce the new membership structure in mid-April when the website has been updated to accommodate it. Thank you to Janet, David and Becca for your hard work and creative solution, and thank you to the Transition Team and the Board for their insightful questions when reviewing the proposal!
  • The Website/Technology committee, consisting of Keiko Hsu (President, ICF SFBAC) Joel Orr (Silicon Valley), Pat Obuchowski (Silicon Valley Liaison), and Susan Blake (ICF SFBAC Communications Director), has been working on our technical "home," considering the age-old question: Build or remodel? The committee recently shared a list of functional specifications required for this technical home and its proposal for soliciting proposals, which was approved by the Transition Team and endorsed by Susan Chritton (Past President of East Bay Coaches) and Akasha Halsey (Past President of North Bay Coaches). Meanwhile, a new Facebook group has been launched to facilitate connection between members, and work is commencing on updating the old SF Coaches site to reflect the new chapter's identity and accommodate the new membership and dues structure.
  • The Meeting Structure/Visioning team is looking at the various constituencies this chapter   serves, including members with diverse levels of experience and a variety of focuses, not to mention geographic diversity (!), and is reviewing the best meeting practices of other large  urban chapters and compiling suggestions from members of the four Bay Area chapters to create recommendations on types of meetings, possible schedule changes, and ways to use technology to help members connect and participate.
  • This process has been and is, it turns out, a transformative one. The Communications  committee, comprised of Nancy Montier (East Bay), Pauline Tang (East Bay) and Susan Blake (San Francisco), is working to keep you updated as the process unfolds. Impressed with the  level of excitement, commitment and flexibility we have seen, we also want to introduce you to some of the people who are helping to make the blending of the four chapters into more than the sum of its parts. To that end, please meet Eve Siegel: 

Meet Eve Siegel


Eve SiegelEve Siegel is an ad hoc member of the Transitions Team, for which she created a questionnaire to interview successful large urban ICF chapters around the US and in Europe.  With input from most of the Transition Team members, Eve sent out the questionnaire - focusing on meeting structures and best practices - to six ICF chapters (Chicago, New England, Los Angeles, United Kingdom, The Netherlands, and France). Five of the six chapters responded to the questionnaire with valuable membership enrollment, fee structure, and meeting format information for SFBAC.  Eve then handed over the project to Keiko, who set up follow-up calls with ICF Chicago, New England, and Los Angeles.


Eve is enjoying being part of the process of transforming the four SF Bay Area chapters into a lively new diverse and engaging model for professional coaches at all levels - a community bustling with activities, networking, continuing education, and business partnerships.  As part of the Transition Team, Eve felt "it was a breath of fresh air" to help expand the scope of our contacts with other ICF chapters, nationally and internationally.  "There's a sense of excitement as we listen to leaders from other chapters that are engaging their members in innovative ways that we can learn and benefit from, too!"


With the merging of the four local Bay Area chapters, Eve feels an increasing sense of engagement and energy at our expanded SFBAC meetings.  This goes right along with her primary belief that where there is energy, things happen.  She can attest to that as she brings the vigor from this exciting time of Transition Team collaboration to her own professional projects - including writing a book!


Eve's Bio:

Eve Siegel, M.S., CPCC, CMT, certified life coach and somatic therapist, specializes in support for professionals who long to create heart-centered careers and lives with confidence, clarity, and passion. Currently, Eve is writing an e-book, Successful Transitioning to Work You Love: Inspiration for Those on the Path to Heart-Centered Livelihood and a Life in Balance, that will soon be available on her website. 


Coaching Resource and Announcements

Integral Coaching Principles with New Ventures West

Earn 24 CCEUs with the founder of Integral Coaching®


Rejuvenate Your Coaching Practice


Join New Ventures West founder James Flaherty for Integral Coaching Principles, an intensive three-day training for coaching professionals who are looking to add freshness, rigor, and depth to their practice.


This training is ideal for experienced coaches, practitioners trained in other methodologies, HR and OD professionals, and anyone looking to take their practice to the next level.


You will learn the Integral Coaching®  methodology experientially, and come away with:  

  • Powerful, body-centered approaches for listening and attuning to each client
  • A greater understanding of how Integral Coaching® supports lasting transformation and excellence in others
  • A personalized self-development plan intended to deepen and integrate your own experience with life
  • Greater freedom and a sense of renewal in your work with clients  

Coaches certified through the International Coach Federation will receive 24 hours of Continuing Coaching Education Units (CCEUs): 16 in Core Competencies, and 8 in Personal Development.


Date: April 18 - 20, 2012

Time: 9:00 am - 6:00 pm

Location: Lauren Coaching Center, San Francisco

Tuition: $1275  

Spaces are limited. Learn more and register here. 


Questions? We'd love to hear from you: /800.332.4618. 




Ours is a warm, welcoming, inclusive community - a place where coaches come together.  Whether you are a new or seasoned coach, you have come to the right place.  We are glad you are here!  
The April gathering of ICF SFBAC is free to anyone who was a member of the East Bay, North Bay or Silicon Valley chapters in December 2011.
Susan Blake 
Susan Blake
ICF SFBAC Communications Director 


ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104