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April 2012

Lisa Murray



                               CHECKING IN             April 2012 Newsletter

In This Month's Issue of Checking In:

:: President's Message

:: Chapter Consolidation: Notes from the Transition Team

:: Facebook Group

:: May Monthly Gathering

:: New Membership and Dues Structure

:: ICF Updates April 2012

:: Coaching Resource and Announcements



Welcome to  Checking In, the monthly newsletter for ICF San Francisco Bay Area Coaches members and friends. In this newsletter you will find details about the next chapter gathering, ways to take advantage of your ICF San Francisco Bay Area Coaches membership and other valuable pieces of information to benefit you as a coach.

President's Message


Hello Members and Friends of ICF San Francisco Bay Area Coaches (SFBAC),   Keiko

Your Board and Transition Team have been hard at work developing and implementing new systems, structures, and resources to enable us to transition seamlessly from four separate ICF chapters to become one, unified SF Bay Area mega-chapter. 


We've talked with other successful chapters around the world to learn how they engage members across large urban areas, and we've incorporated some of the best practices we've seen. We've learned best practices from other industries too. Our intention is to make ICF San Francisco Bay Area Coaches into a truly world class organization. 


You'll soon be hearing about exciting new ways we will conduct face-to-face and virtual meetings to engage our members across the Bay Area. You'll also hear about new interactive web platforms to centralize our resources and enable our members to easily connect with each other online. 


Have you joined our new Facebook Group yet? It's a private online forum exclusively created for SFBAC Members: 


You may have already seen the announcement of our new Membership and Dues Structure, which takes effect on May 1st. More details are described below. 


This is a very exciting time to be a member of SF Bay Area Coaches. We invite you to JOIN US ... and be an active participant in our lively community of professional coaches, so that you can grow as we grow!


ICF San Francisco Bay Area Coaches is a vibrant, innovative, fun and wildly successful community of professional coaches ... the go-to place to learn, grow, succeed and thrive together.


You can help to shape our future! We welcome any of you who are willing to volunteer a few hours a week to participate on one of our committees such as Communications, Marketing/PR, Membership, Programs, or Website/Technology. Please contact me at or 415-738-2313 if you would like to learn more about serving on any of these teams.


JOIN US! You'll find SFBAC to be the most warm and inviting community for coaches in the Bay Area!


I look forward to seeing you at our May 9th monthly gathering.


All the best,

Keiko Signature 

Keiko Hsu, CPC, ACC, CDC

President - SF Coaches | 

San Francisco, CA    


Chapter Consolidation: Notes from the Transition Team


Wow, it's been a busy few months:

  •  Approved the new chapter name "ICF San Francisco Bay Area Coaches"
  •  Updated the chapter identity throughout the website , newsletter and Facebook page
  •  Harvested best practices from other chapters and ideas from local members to feed efforts around Membership/Dues and enhanced connection through Meetings and Events
  • Implemented a new Membership/Dues structure effective May 1, making membership more attractive and accessible
  •  Transferred closed chapter financial resources to the new chapter
  •  Launched "SF Bay Area Coaches" Facebook group to serve as an online forum and provide additional opportunities for chapter members to connect 

There are just a few things left to do, including:

1.  Finalize plans for the long-term online home of the chapter

2.  Expand ways for Bay Area coaches to connect

  • Investigate live streaming of centralized monthly gatherings
  • Organize and promote regional activities
  • Organize and promote special interest groups to serve the needs of our diverse population
  • Expand educational and growth opportunities for members

3.  Celebrate!


The process of unifying the four former Bay Area chapters into one has been one full of hard work and pleasant surprises! One of the great benefits has been the opportunity for people to meet and work together who otherwise might never have done so!


To learn more about what that has included - and what you could experience through joining our efforts, please


Meet Julie Daley


Listen to Julie Daley, 2011 President of SF Coaches, share about her experience as leader of the Transition Team, why it's been an incredible journey for her, and what she sees for the coaching community now that we've merged.


Facebook Group


The SF Bay Area Coaches Facebook group is a private group for members of SFBAC to post updates, pose questions, announce events, arrange ridesharing to meetings, form Special Interest Groups, and more! Any member of SFBAC can request access by logging in to Facebook and searching for "SF Bay Area Coaches" and clicking "Request to Join." (You do have to have a Facebook account first. If you don't have one yet, they're easy to create, and you are in complete control of whether you "friend" anyone or not.)


If you are not yet a member of SFBAC, Fear Not! Membership reopens with the new membership and fees structure on May 1; you can join the chapter at that time and then request access to the Facebook Group.


(Note: We anticipate there will be a rush of requests for our Group Administrator to handle, so please be patient as he responds to each request individually!) 


Monthly Gathering


How to Build a Highly Successful Coaching Practice on Your Own Terms



Pamela Slim, award-winning author, speaker and recognized expert on the new world of  Pamela Slim work 


Wednesday, May 9, 2012


Handlery Hotel - Union Square Room, 351 Geary Street (between Powell & Mason Streets) 


6:30 - 6:45 p.m.        Registration

6:45 - 7:20 p.m.        Structured Networking

7:20 - 8:40 p.m.        Presentation

8:40 - 9:00 p.m.        Program Wrap-up  


No Charge for members of ICF San Francisco Bay Area Coaches (SFBAC) members; the cost for guests is $20.


Register Here


Most coaches have been told that in order to have a successful practice, they have to choose a specific niche, and follow well-known business models. For those with clear interests, this is welcome news. But for those who like variety and diversity, this advice can feel constraining. Business coach Pamela Slim will introduce and explore different ways to look at your market so that you can have a healthy practice while building a meaningful body of work.




IMPORTANT NOTE:  With the finalization of the new membership and dues structure on May 1, 2012, former members of the East Bay, North Bay and Silicon Valley chapters are encouraged to join SFBAC and receive admittance to monthly chapter gatherings at no charge as a benefit of membership. Those who have not joined SFBAC can attend as guests for $20.




Monthly gatherings of SFBAC are held on the second Wednesday of the month, so be sure to save these dates:


June 13

July 11

Tuesday, August 14 (the exception that proves the rule!)

September 12


We are pleased to announce the new Membership and Dues structure for SFBAC: 

SFBAC Membership 5 

* All memberships are on a rolling 12-month basis, from the date of joining (i.e. date of receiving first dues payment).


**Definition of "Student": A full-time college or post-graduate student OR someone enrolled  in an ICF-ACTP (ICF-Accredited Coach Training Program).


When Does This Go Into Effect? This new Membership and Dues structure will go into effect on May 1, 2012.


This dues structure is lower than the previous SF Coaches rate but is more consistent with the dues of the former local chapters. At the same time, SFBAC will be providing more educational opportunities, more opportunities to connect, and more visibility in the community!


If you are a former member of one of the chapters and have been waiting to join the new chapter, you will be able to do so on May 1. You will receive another email before that time with additional information.


You have an important role in this chapter's being more vibrant than the sum of its parts! Come to the next chapter gathering on Wednesday, May 9th to have your questions answered and to get involved! (Anyone who joins at or before the May 9th meeting can attend meetings at No Charge!) Click Here for meeting information, and stay tuned for additional announcements!


ICF Updates April 2012 


"Connect, Learn, and Inspire!" ICF International Conference in London!


Join coaching professionals from around the globe in London, October 3-6, for the ICF Global 2012 Conference - "Connect, Learn, and Inspire!"  Be part of another of ICF's dynamic learning and networking experiences for coaches internationally.


Registration for the year's largest coaching conference will start May 1st, with best rates for ICF members who sign up early.  Conference keynote speakers and presenters are currently being selected.  Attendees from recent ICF international conferences agree the talks and presentations were really great and inspiring. 


Planning to attend?  Hotel registration is now open at Novotel London West. The hotel is close to area shops and restaurants and is only a three minute walk from the Hammersmith tube (subway) station. The hotel features two restaurants, a bar, fitness center, and on-site pay parking is available.  The special ICF discounted room rate will only be available until August 2, 2012.  But don't wait-the block will fill up fast!  For room rates and details, go to


Be sure to bookmark, follow ICF (@ICFHQ) on Twitter, and subscribe to the ICF Facebook timeline for the latest conference news and information!


Special Virtual Class for ICF CCEUs!


Title: The GROW Principle®: A Process for Growth and Transformation

Presenter: Robert Silverstone, CPCC

Class Information:  The GROW Principle® is a simple, elegant and powerful process for growth and transformation that combines ancient and ageless wisdom with present day knowledge. In this teleclass, learn 4 powerful techniques to shift yourself and your clients, discover the value of your own Personal Asset Portfolio, gain access to setting intentions, identifying goals, and drafting a plan, and much more! 

CCEUs: 1.0 CCEU for Core Competencies


Date: Thursday, April 26, 2012 

Time: 12:00 - 1:00 pm Pacific Time; 3:00 - 4:00 pm Eastern Time

Fee for non-ICF LA members:  $15

To register, go to: ICFLA's Website or If you need personal assistance, contact Paul, the ICFLA Teleclass Director, at 


ICF Midwest Regional Conference


Wishing you could make it to London for the ICF Global Conference, but it's just not going to happen? Consider going to the ICF Midwest Regional Conference in Chicago in June! It promises to be the largest ICF event in North America in 2012! Click here to read more!




Coaching Resource and Announcements

North Bay Coaches


Carpool to the Monthly Gatherings Come on out & play! We've got a good rhythm going for carpooling to meetings in the city the second Wednesday of each month. We meet in Corte Madera at the Brick & Bottle ( ) at 4:30 for a bite to eat & something to drink (Great prices & offerings for Happy Hour). At 5:30 we gather to carpool, leaving by 5:40 sharp.


Just show up if you want to join in--it's easy, it's affordable & it's energy efficient. And did I mention that it's fun?!  The ride home with buddies & discussion is the perfect way to deepen your learning from the meeting.


You need to RSVP to save your place at the meeting. Do that here, via Eventbrite: 


Meet Up for North Bay coaches on Sunday May 6th We're planning a dog-friendly (on leash) hike in Novato, with a BYO picnic--tailgate or picnic blanket style-- to follow. 


If you are at all curious to hear first hand what is happening with the new chapter of ICF San Francisco Bay Area Coaches, this is a great opportunity to get curious & learn what amazing things are evolving. We'll also use the time to bring closure to what was North Bay Coaches.


If you'd like to hike first, please show up at 11:00. The hike is about 3 miles of gentle trail, suitable for all levels + is a great place for dogs, so I've heard.


If you want to join just for the picnic, please come at 12:00


DETAILS:  Hike at Deer Island Trail. Exit 463 off 101 in Novato (Atherton Ave./San Marin Drive). Head EAST 1.7 miles on Atherton. Turn RIGHT onto Olive, then drive .7 and take a LEFT onto Deer Island Lane. The trail head is a few blocks down on the right. The hike is 3 miles long in an easy loop, takes about an hour.


Hope to see many of you there! 


ICF Events


Be sure to check out the ICF Updates section of this newsletter for links to information on more training and events! 


Coaching Mastermind Group is Forming Now


Please join our next Mastermind Group.  Hurry as space is limited to five (5) energetic dedicated supportive members.


Improve your coaching business goals and results while developing a long-lasting support network of trusted like-minded fellow travelers.  Connect and share new ideas, as well as tested best-known-methods.  Brainstorm and develop solutions around business, educational and personal development topics.


Contact Tom Nehrenz at for an application and the details for dates, logistics, benefits, pricing and any questions.   

The Enneagram and Integral Coaching



Earn up to 40 CCEUs with the founders of New Ventures West and the Enneagram Institute


Study with two masters of personal development


Join New Ventures West founder James Flaherty

and Enneagram Institute co-founder

Russ Hudson for Opening New Territory: Realizing Our Capacity for Sustained Development,

an intensive six-day training designed for coaching professionals.



In this popular class, offered annually in San Francisco and attended by students from around the world, you will experience the synthesis of the Integral Coaching® methodology and the Enneagram, allowing you to overcome automatic patterns and habitual responses which can influence both the coach and client in a coaching relationship. Students learn how to work through breakdowns unique to each Enneagram type, equipping them to provide coaching with much more confidence and skill.


Coaches from all schools of training are welcome; however, due to the advanced level of training offered by this class, we strongly encourage all registrants to have familiarity with both the foundations of the Enneagram and Integral Coaching before taking this course. Please visit our website to learn more about recommended prerequisite work.


Coaches certified by the ICF will earn 38 hours of CCEUs in ICF Core Competencies, as well as 2 hours of CCEUs in Self-Study. 


Date: June 11-16, 2012

Times: Mon 7-10pm, Tues - Fri 9am-7pm, Sat 9am-12pm

Location: Mark Hopkins Hotel, San Francisco

Tuition: $1495

Spaces are limited! Learn more and register here .

Questions? We'd love to hear from you: /



The newly unified SFBAC has the potential to be much, much more than the sum of its parts. That includes you. This is your challenge: Do not rely on past history - you get to choose, to have an impact, to create the future. Here's my picture - come find me at the next meeting and introduce yourself! I want to meet you and hear what you have to say!

Susan Blake 

Susan Blake

ICF SFBAC Communications Director 



ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104