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July 2012

Lisa Murray


                                           CHECKING IN             July 2012 Newsletter

In This Month's Issue of Checking In:
:: President's Message
:: July Monthly Gathering
:: Video: Meet Alan Roby
:: ICF Updates July 2012
:: Chapter_Consolidations
:: Membership Survey Results
:: Coaching_Resources_and_Announcements


Welcome to  Checking In, the monthly newsletter for ICF San Francisco Bay Area Coaches members and friends. In this newsletter you will find details about the next chapter gathering, ways to take advantage of your ICF San Francisco Bay Area Coaches membership and other valuable pieces of information to benefit you as a coach.

President's Message - July 2012  


Hello Members and Friends of ICF San Francisco Bay Area Coaches (SFBAC),  Keiko


I'm delighted to share great news about our 6-month transition from 4 Bay Area ICF chapters to become one unified mega-chapter...and the exciting new actions we've taken in response to the Transition Team's recommendations AND the inputs received from all of you who participated in our recent Member Survey.


Our SF Bay Area Coaches chapter is vibrant and growing rapidly! We've grown by more than 50% since May 1st, when we launched our new membership and dues structure. See below for the latest update from the Transition Team and our heartfelt thanks and acknowledgements of all of you who have contributed to this huge transition effort.


You spoke, we listened, and we're taking action. In response to your inputs on our recent Member Survey (which also validated the Transition Team's recommendations), our Programs Director Eydie Watts and our Programs Committee continue to focus on offering a diverse range of inspiring, high quality educational programs at our monthly chapter gatherings.   Make sure to catch "Coaching and the Neuroscience of Emotion" at our July 11th chapter gathering. (See below for details.)



We've also added 3 new positions to our dynamic 2012 SFBAC Board to start up and lead some exciting new activities and initiatives for our coaching community:

  • Director of Virtual Programs - Janet Fjeldstad ... responsible for live-streaming our speaker programs to satellite gatherings around the Bay Area and to member's homes. Janet will also create and host CCEU-eligible teleseminars and webinars, and solicit outstanding instructors and speakers to teach them.   
  • Director of Special Events & Logistics Support - Fabienne Doze ... responsible for leading the planning and implementation of special events and non-traditional chapter gatherings, including dinner meetings, large social gatherings, and a Fall 2012 coaching fair/expo. Fabienne will also provide logistics support for SFBAC member gatherings and events around the Bay Area.
  • San Francisco Liaison - TBD ... responsible for representing the interests of SFBAC members located in San Francisco.   This person will supplement the Liaison Reps we already have on our Board (North Bay Liaison - Janet Valette, East Bay Liaison - Susan Chritton, Silicon Valley/South Bay Liaison - Pat Obuchowski).

I'm also pleased to announce that Scott Wu has joined our Board as Director of Marketing & PR, taking over and expanding upon the good work that Janet Fjeldstad started. In his role, Scott will be responsible for external communications and attracting new members to grow our chapter.


We will also be announcing our new Special Interests Group (SIG) Program next month, so stay tuned!


This is a very exciting time to be a member of SF Bay Area Coaches. If you haven't joined us yet, what are you waiting for? We have a lively community of coaches that you'll love to be with and grow with. If you're a member of Global ICF, you're eligible to join our chapter at a discounted dues rate. Click here to learn more about our membership benefits, our dues, and to join online.


ICF San Francisco Bay Area Coaches is a vibrant, innovative, fun and wildly successful community of professional coaches ... the go-to place to learn, grow, succeed and thrive together.    


By the way, you may have noticed our new newsletter format ... short excerpts of articles with links to the rest of the story. We know that emails can be overwhelming, so we aim to present our newsletter in a more digestible (and tasty!) form. Let us know what you think!  

I look forward to seeing you at our July 11th monthly gathering! 


All the best,

Keiko Signature 

Keiko Hsu, CPC, ACC, CDC

President - ICF San Francisco Bay Area Coaches | 

San Francisco, CA    

Monthly Gathering


Coaching and the Neuroscience of Emotion

Presenter: Janet Crawford, MA


We live in a culture that privileges rational thought while often dismissing emotion as a lesser evolved human capacity. Yet, when we care deeply about something, life has meaning. When our emotions run amok, life spins out of control. Emotions are the core of human experience.


Our clients come to us wanting to change, and invariably, emotions play a starring role. In this session, we will explore the neuroscience behind the intriguing and sometimes baffling world of emotion. Janet Crawford, our expert speaker for July, will present how to:

  • Understand how emotional patterns develop and how they shape the stories that frame the client's experience.
  • Understand the role of emotion in motivation and have options for helping clients design practices for enhancing an emotional climate that facilitates positive change.
  • Understand the role of the coach's emotional state in influencing client outcomes.
  • Understand the biological imperative for healthy lifestyle practices in producing positve emotions and change.
  • Learn practical ways to introduce biology into the coaching conversation to empower the client's understanding of what drives their behavior and to expand their thinking about possible change strategies.

Event Details



Wednesday, July 11, 2012



Handlery Hotel - Union Square Room

351 Geary Street (Powell & Mason St)



Free for SF Bay Area Coaches members. The cost for guests is $20.



6:30 Registration

6:45 Welcome and announcements

7:00 Presentation

NEW!!   8:15 Reception for speaker following the presentation (cash bar available.)




Janet Crawford

Janet CrawfordJanet Crawford, M.A., Principal of Cascadance,, has over 15 years of experience coaching and consulting with executives in Fortune 500 companies and high potential start-ups. Through aligning business with human biological design, she primes leaders and organizations for productivity, innovation and collaboration in the 21st Century. Her approach combines traditional leadership development and executive coaching with cutting-edge insights from neuroscience, anthropology and evolutionary biology. She is expert at identifying the key changes in leadership behavior and corporate culture that catalyze cascades of positive transformation throughout organizations. Her vision is a world where innovation, engagement, health, caring, and accountability are common denominators in business.


Welcome New Members!


We welcomed 11 new members in June, bringing our current membership to 113!


Please welcome Jessica Michaelson, Kathryn Goldman, Barry George, Brenda Warren, Sue Bock, Rebecca Pronchick, Fabienne Doze, Robin Spencer, Tara Butler, Robert Seidenspinner, and Jantina Lloyd.


Click here to learn more about the benefits of membership!


And remember, if you join at our monthly gathering, the cost of your attendance as a Guest at that meeting will be deducted from your membership dues.


Video: Meet Alan Roby

Alan Roby shares how he has been inspired by the unification of the four Bay Area ICF chapters and why coaches benefit from being in community.

(Click on Alan's picture to view video)
Meet Alan Roby


ICF Updates July 2012


"Connect, Learn, and Inspire!" ICF International Conference in London!


Join coaching professionals from around the globe in London, October 3-6, for the ICF Global 2012 Conference - "Connect, Learn, and Inspire!" Be part of another of ICF's dynamic learning and networking experiences for coaches internationally. Attendees represent over 30 countries already!


Registration for the year's largest coaching conference is open!. Speakers include Brene Brown, David Whyte, and Camila Batmanghelidjh!


Planning to attend? Hotel registration is now open at Novotel London West. Early Bird registration is available through August 31, but the special ICF discounted room rate will only be available until August 2, 2012. Don't wait-the block will fill up fast! For room rates and details, go to


Be sure to bookmark, follow ICF (@ICFHQ) on Twitter , and subscribe to the ICF Facebook timeline for the latest conference news and information!



ICF SFBAC Leaders Meet with ICF Global Leadership Team


Three representatives from ICF-SFBAC (Keiko Hsu, Greg Peters, Eve Siegel) met for dinner recently with ICF-Global leaders Damian Goldvarg (ICF President Elect), Magda Mook (Executive Director) and George Rogers (Assistant Executive Director), who were visiting San Francisco to attend a conference.


Damian shared his strategic priorities, which include:

  • Strategic Alliances with businesses and associations (especially with their HR leaders),
  • Leadership development for chapter leaders and board members,
  • Measuring the ROI of coaching, and
  • Engaging more MCCs in the coaching community.  

George Rogers, who is in charge of credentialing, said the 3-tiered credential structure is here to stay but ACC portfolio candidates will soon be required to submit an audio recording of a coaching session.


Keiko talked about a disturbing trend of "struggling coaches" who are passionate about coaching but do not have a financially viable practice.  She urged ICF to require coaching schools to teach and mentor their students on how to develop a successful coaching business, in addition to teaching coaching skills.


Stay tuned for future updates!



ICF Special Events Calendar - Not Just for ICF Members!


The ICF Events Calendar lists a variety of events and training classes, including Core Competency calls that are available and free to all coaches. Many offer CCEUs, as well. You can learn more here.

Chapter Consolidation: (Final) Notes from the Transition Team


I am pleased to bring you good news. No, make that GREAT news!


The SFBAC Transition Team has officially completed what it set out to do, and we've now handed off the next step - implementation - to the SFBAC Chapter, which now has over 100 members. The new chapter is vibrant and growing!


All but one of our committees have completed their work. That one, the Web Site Specification committee, has now officially been handed over to the chapter. They are working hard on having our new site ready sometime this Fall.


The time this team worked together was one of the most amazing experiences for me, the Transition Team Coordinator. When I offered to take the reigns back in December, I had no idea how much I would grow as a leader and a coach through this process. And when Johannes Starke offered to join me in leading our team, I knew we were going to go great places!


I want to take a moment to thank the many members of this team who came together to create a brand new chapter. Four cultures grew into one new culture, something really wonderful to experience.


Please give a rousing hand for Johannes Starke and committee members Keiko Hsu, Nancy Montier, Susan Blake, Pauline Tang, Janet Valette, Becca Pronchick, Pat Obuchowski, David, Laidlaw, Sherry Davis, Eve Siegel, Jennifer Hanlon, Greg Peters and Joel Orr. We are especially grateful for the efforts of the volunteers who are not on board - Johannes, Nancy, Pauline, Becca, David, Jennifer, and Joel.


When we first were getting started, many others stepped up to help out, but then had to drop out for personal and/or business reasons. Please know how grateful I am to each of you for everything you were able to offer to our team.


If you haven't yet joined the chapter or come to visit us recently, please come to one of our community gatherings. Come say Hello!


With great respect and wishes for much business success for us all,


Julie Daley,

Transition Team Coordinator (Retired) 


Membership Survey Results Are In


On May 18th 2012 a membership survey was sent to current members of SFBAC and past members of SF Coaches. The goal of the survey was to understand the needs of our members better in order to create a more effective and vibrant coaching community. The survey was sent to 179 people and 47 people responded - a participation rate of 26% (which is very high!).


The result of the survey has been compiled and some of the key findings are shared below.


Top 3 reasons members joined SFBAC: 1) To join a coaching community (85%) 2) To Network with other coaches (80%) 3) To obtain additional coaching education (54%)


Top 3 areas SFBAC can improve on: 1) Meeting Timing Issues (68%) 2) Ineffective programming (42%) 3) Meeting location/travel time (21%)


Top reasons members enjoyed SFBAC: 1) Networking and meeting other coaches (40%) 2) Having a liked-minded community (33%) 3) Programming: specifically great speakers (33%) 4) Educational and growth opportunities (15%)


Top recommendations for future events/meetings: 1) Coaching drills, skills, demos, practice 2) Practical coaching seminars/presenters 3) Business Development/building 4) Like it as is


The results have also been shared with the SFBAC leadership. The board is currently looking into immediate ways to act on the key findings above as well as looking for longer term opportunities.


Thank you so much to everyone who took the time to respond to the survey! Your feedback and insights will be invaluable in fostering an interesting, fulfilling and valuable coaching community. If you did not have an opportunity to participate and would like to provide suggestions or ask questions please contact Wilson Li at


Coaching Resources and Announcements

Sacramento Coaches Association July 2012 Meeting


Be the Master of Your Inner CEO: Using Intuition to Grow Your Coaching Practice


Entrepreneurs in particular sometimes feel overwhelmed or discouraged in launching, developing, or growing the business - especially in these uncertain times. Intuition can be a valuable tool to help you grow your business and achieve your goals. Join us and learn how!


In this interactive and practical session, you will learn:

  • The benefits of using intuition in your coaching practice
  • 5 simple steps to engage and expand your intuition
  • How to use your intuition for clarity, laser focus and confidence
  • How to make decisions more readily  

Susan Rueppel, Ph.D., is an international known business intuition expert, speaker, trainer and mentor. She is also co-author of the just-published book Entrepreneur Extraordinaire. As a Business Intuitive, Susan works with entrepreneurs, business owners and corporate professionals to help them launch or grow their businesses quicker and easier. She provides immediate answers to tangible results. In her intuitive business accelerator consultations, training and mentoring with thousands of clients, she makes intuition practical and accessible for powerful results in all areas of business. You may learn more about her by visiting her website:


When:              July 10, 2012, 11:30 a.m. - 1:00 p.m.


Where:             Academy for Coaching Excellence

                         1900 Point West Way, Suite 122, Sacramento


Click Here to learn more and to RSVP!


Advanced Coaching Series-Neuroscience, Consciousness, and Transformational Coaching


This program powerfully weaves the three strands of coaching, consciousness and practical, irrefutable neuroscience together, taking you through an inside-out process so that you understand it deeply in your core. Experiential and transformative in nature, the program will give you both highly effective new tools as a coach and deepened personal awareness as a human being.


Even as a powerful, experienced coach, this program will blow the roof off your effectiveness, both with your clients and in your own life. If you are a trained and proficient coach who is interested in truly advanced coaching training, this is perfect for you.


Where: Best Western Corte Madera


When: Friday, September 14 to Sunday, September 16, 2012


Cost:  $495 per person


This class is eligible for 18 ICF CCEUs


Click Here to learn more and to register


About the Leaders:


Over the past ten years, Ann Betz and Ursula Pottinga of BEabove Leadership have been deeply engaged in studying, thinking, writing and teaching both a powerful model of consciousness and the neuroscience of coaching. Their "7 Levels of Effectiveness" provides a road map for understanding and shifting transformationally. It's powerful, potent work on its own, but their expertise in neuroscience grounds this theory scientifically, and their understanding of masterful coaching makes it real, applicable, and highly useful as a coach.

The newly unified SFBAC has the potential to be much, much more than the sum of its parts. That includes you. This is your challenge: Do not rely on past history - you get to choose, to have an impact, to create the future. Here's my picture - come find me at the next meeting and introduce yourself! I want to meet you and hear what you have to say!
Susan Blake 
Susan Blake
ICF SFBAC Communications Director



ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104