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August 2012

Lisa Murray




CHECKING IN             August 2012 Newsletter

In This Month's Issue of Checking In:
:: President's Message
:: August Monthly Gathering
:: Welcome New Members!
:: Are You a Past Member of EBC, NBC or SVCF?
:: ICF Updates August 2012
:: Coaching Resources and Announcements

Welcome to  Checking In, the monthly newsletter for ICF San Francisco Bay Area Coaches members and friends. In this newsletter you will find details about the next chapter gathering, ways to take advantage of your ICF San Francisco Bay Area Coaches membership and other valuable pieces of information to benefit you as a coach.

President's Message - News and More News  


Hello Members and Friends of ICF San Francisco Bay Area Coaches (SFBAC),  Keiko


Happy Summer!   Summer is usually a fairly slow time for our chapter because so many of our members are away on vacation.  So we were delighted to have such a strong turnout for our July 11th chapter gathering on "Coaching and the Neuroscience of Emotion" with guest speaker Janet Crawford and a very lively Speaker's Reception after her talk.


We're expecting a big turnout for our August gathering too.  This time, we're meeting on a Tuesday night (August 14th) to accommodate our very special guest speaker, Andrea J. Lee, who will be talking about "Joint Ventures and Business Collaboration ... How to Expand Your Coaching Business."  Andrea J. Lee is known widely for her work with coaching pioneer Thomas Leonard and for her book "Multiple Streams of Coaching Income."  And by popular demand, we'll have a Speaker's Reception after Andrea's presentation.  Make sure to register early for this event, which is expected to sell out.  (See below for details and the registration link.) 


As our chapter continues to grow, we extend a warm hearty welcome to our new members!   This is a very exciting time to be a member of SF Bay Area Coaches.  We are a lively community of coaches that you'll love to be with and grow with.  If you're an ICF member, you're eligible to join our chapter at a discounted dues rate.  Click here to learn more about our membership benefits, dues,  and to join online. 


ICF San Francisco Bay Area Coaches is a vibrant, innovative, fun and wildly successful community of professional coaches ... the go-to place to learn, grow, succeed and thrive together.


We also welcome our newest board member and Membership Director, Duncan Anderson, who will work alongside Membership Director Kellie Barrow.  You may have met Duncan while he was volunteering at our Registration Table in recent months.  We're thrilled to have him join the SFBAC Board along with our other recent additions Fabienne Doze (Virtual Programs Director) and Scott Wu (Marketing & PR Director).   We thank Janet Fjeldstad, Wilson Li, and Olina Qian for the great work that they've done as board members this year, and we wish them well on their new ventures.


I look forward to seeing you at our August  14th gathering!


All the best, 

Keiko Signature  

Keiko Hsu, CPC, ACC, CDC

President - ICF San Francisco Bay Area Coaches | 

San Francisco, CA

Monthly Gathering: 

Joint Ventures and Business Collaboration...How to Expand Your Coaching Business


IMPORTANT DATE CHANGE: Tuesday, August 14, 2012


with Andrea J. Lee, CEO - The Wealthy Thought Leader


Tired of building your email list bit by bit, only to see that your client list is still short?  Do you feel like a 'lone wolf' and wish you could partner with someone to share the work, the joys, and the challenges?  Have you tried to collaborate before, only to have it fizzle out?


Perhaps you'd like to think that something else is possible.  With just one key collaboration, you CAN achieve more in one month than you've achieved in a year.  Instead of feeling uncertain, you CAN approach a 'bigger' partner with confidence.  Instead of feeling isolated, you CAN find the just-right person and have a productive conversation on how to share the money.


In these uncertain times, collaborations of all sorts - affiliates, partners, joint ventures, guest appearances, etc - are being solidified among some of the most far-flung, unexpected and fruitful individuals.  In this presentation, you will get clear about what all these types of collaborations mean. The differences and why they matter. How and when to use each.  And how to have that all-important discussion about how to share money and resources.


 Don't become one of the many whose joint ventures, once so promising, fell off the tracks because "we couldn't figure the money out." Instead, step up to a leadership role in your partnership conversations and POW, magnetic, compelling, quantum type moves become yours. Experiential exercises will be included.


Date:                Tuesday August 14, 2012  NOTICE THE DIFFERENT DATE

Location:          Handlery Hotel - Union Square Room

                         351 Geary St (Powell & Mason St)

                         San Francisco

Cost:                Free for SF Bay Area Coaches members. The cost for guests is $20.

Time:                6:30 pm Registration

                         6:45 pm Welcome and announcements

                         7:00 pm Presentation

NEW!!                8:15 pm Reception for speaker following the presentation (cash bar                                          available.)



Andrea LeeAndrea J. Lee, CEO of The Wealthy Thought Leader


Andrea J. Lee is an Entrepreneurial Futurist with her finger on the pulse of the entrepreneurial spirit and how it can shows up to change the world.  Throughout her life, Andrea has done one thing - help those she loves make money. Not once, but twice, she has helped reinvent the coaching industry and knows just one thing for sure: the entrepreneurial spirit is everywhere, looking for a place to make a difference.


Andrea is the trusted source of coaching pioneer Thomas Leonard's intellectual property, the architect behind the Pink Spoon Marketing craze, and author of the 2005 best seller 'Multiple Streams of Coaching Income.'  Her company was named by Seth Godin and Fast Company Magazine as one of the extraordinary 'Bull Market' companies helping their clients stand out and prosper. Andrea invites you to enjoy her views of the entrepreneurial landscape, and five of the most popular chapters from her acclaimed book on thought leadership: 'Money, Meaning and Beyond: 27 Unexpected Ways To Create What Really Matters' by going to

Welcome New Members!


We welcome 8 new members, bringing our current membership to 115!


Please welcome Mary Radu, Christi Baker, Gail Whipple, Susan Liddy, Angela Wong, Sandra Possing, Joie Seldon, and Amit Kamra!


Click here to learn more about the benefits of membership!


And remember, if you join at our monthly gathering, the cost of your attendance as a Guest at that meeting will be deducted from your membership dues.


Are You a Past Member of East Bay Coaches, North Bay Coaches or the Silicon Valley Coach Federation?


Keep an eye on your email inbox, as we will be reaching out to you in just a few days with an opportunity to help shape SFBAC!


In our efforts to build a consolidated chapter that meets the needs of coaches across the entire Bay Area, we first surveyed current members of SFBAC and past members of the former SF Coaches chapter. We learned a LOT about the needs and priorities of current members of SFBAC and former members of SF Coaches, and the board is already adjusting its plans for the coming year based on that input.


Now we will be surveying past members of EBC, NBC and SVCF who have not yet joined SFBAC so we can better understand your needs as we develop our expansion plans. Our goal is to use your input to shape the direction of SFBAC to be as inclusive as possible to all coaches in the San Francisco Bay Area.


When you receive your survey, please take advantage of this opportunity and tell us what you need - and what you want!

ICF Update August 2012


ICF Global 2012


"Connect, Learn, and Inspire!" is the theme of the ICF International Conference in London, October 3-6 2012.


The ICF's annual conference is coming up fast, but Early Bird Registration is still in effect through August 31st!


Leave your daily routine behind for four days of connection with international colleagues, learning the latest in coaching techniques that you can directly apply to your practice, and inspiration that will leave you recharged and ready to take on the world when you return home.


Click here to learn more!


Events Calendar


The ICF sponsors a variety of events and promotes educational events sponsored by local chapters. Many of these events are open to coaches and other interested parties even if they are not ICF members. Click Here to look at the calendar of coming events, and sign up for one - many are available for F*R*E*E*!


Communities of Practice


Communities of Practice (formerly ICF Special Interest Groups - SIGs) offer an additional venue for coaches in similar fields to communicate best practices and new ideas. CPs generally meet by teleconference once per month. A comprehensive list of these groups is listed at Check out this benefit of membership in the ICF!



Coaching Resources and Announcements

Study with the founder of Integral Coaching®!


Integral Coaching Principles is an intensive three-day course for coaches, consultants, therapists and other professionals looking to add depth to their practice and a richer coaching structure to their client relationships.


Learn the three core assessment models used in the methodology, along with powerful, body-centered approaches for attuning to each client. Come away with a personally tailored development plan and new ways of working that will keep your coaching fresh, creative, and deeply effective.


Takes place in San Francisco on October 23-25, led by James Flaherty, the founder of New Ventures West.


               NVW no tag

The Mastery in Communication Initiative at Stanford's Graduate School of Business has immediate and long-term needs for communication coaches. 


The Mastery in Communication Initiative is seeking communication coaches to work with first-year MBA students during the Fall 2012 quarter.  Take part in this amazing opportunity to help students build their skills, while working with great colleagues. 


An ideal candidate possesses equal comfort with written and oral communication and has experience coaching others to be effective communicators. Coaches will work with MBA students in their written communication, oral presentations, and class participation.Please see additional details and learn how to apply here:


Long-term opportunities for coaches exist as well. To learn more about the Mastery in Communication Initiative, visit our website at or



The newly unified SFBAC has the potential to be much, much more than the sum of its parts. That includes you. This is your challenge: Do not rely on past history - you get to choose, to have an impact, to create the future. Here's my picture - come find me at the next meeting and introduce yourself! I want to meet you and hear what you have to say!
Susan Blake 
Susan Blake
ICF SFBAC Communications Director


ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104