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September 2013

Tony Scopelite
In This Month's Issue of Checking In:

President's Message:
Dear Members and Friends,

Newala - Trung Thu – Heurigen – Thesmosphoria - Ch'usok…..

These are but a few of the wonderfully curious names given in other cultures to celebrations of the Harvest season.  As we turn our attention to local celebrations, traditions and seasonal transitions, I was curious to notice what the many worldwide observations of Harvest might have in common:

Abundance.  Aliveness.  Community.  

Certainly!  Easy to embrace as a rich and useful metaphor for clients and our own growth as coaches.  Endless opportunities to plant, nurture and harvest in service of whatever is being wanted.

Additionally, every activity and program our Chapter designs and produces serves as the planting or nurturing opportunity to all members.  We are able to create a life of harvest year-round, and I celebrate with you in this.

Best always,


Greg Peters CPCC, ACC
ICF San Francisco Bay Area Coaches


Welcome New Members!

Welcome to the following new members:

East Bay: None this month
North Bay: Linda Siniard
San Francisco: None this month
South Bay: Kimberly Errigo, Fabienne Slama Bismuth

New members, please be sure to set up your profiles so that prospective clients (and your fellow coaches!) can find you!


You’re Invited! Please RSVP!

ICF SFBAC has many members and friends who really want to attend our Monthly Gatherings to learn new skills and bask in delicious Coach Energy, but for whom coming into The City just doesn’t work.

Perhaps you are one of those members or friends?

Our Regional Streaming Video Parties (RSVPs) were created with you in mind!

Join with other coaches in the North Bay, East Bay and South Bay to watch in community a live video stream of the monthly gathering. You can engage in discussion and submit questions – and earn CCEUs for attending!

Intimate * Interesting * Instructional
and you’re
Click here to learn more!

IMPORTANT NOTE: The North Bay RSVP program is expanding to a second location, so that we will have RSVPs available in the northern and southern parts of the region! Stay tuned for details!

ANOTHER IMPORTANT NOTE: We’re working to make a wider variety of locations available in all three of our (huge) regions outside of San Francisco, making it easier for members and friends across our broad geographic area to be in community with other coaches. If you know of a quiet, inexpensive meeting space with reliable Internet connection and a fairly large video screen (with good sound), or you can provide such an environment in your home and would be willing to host an RSVP, please contact your Regional Liaison!

East Bay Liaison
Veronica Wolfe |

North Bay Liaison
Janet Valette |

South Bay/Silicon Valley Liaison
Liza Sichon |


Monthly Gathering

Sales Mastery: Overcoming Objections

Presented by Linda Welch

Most of us have an aversion to sales.  Perhaps we fear the rejection.  Perhaps we want to cling on to the hope that the prospect might still lead to a sale and the hope is better than the absolute no.  Perhaps it is just better to wait for the phone to ring.  Perhaps we are not really clear about what it is that we offer.

Linda Welch generally has 20-30 sales calls a week.  She works with high six and seven figure coaching business owners to fill their coaching programs. She has sold everything from $197 information products to $80,000 custom coaching packages and has sold over a million dollars of coaching programs in the last year.

She has been in sales for over 20 years but Linda is not a natural.  She wasn’t always good at sales. Almost two years ago she had a revelation and now has a mind frame for success. She will share that with us as well as help us learn ways to overcome the objections we face the most – both from the prospective client and inside ourselves.  
Come to the September meeting with your questions and a list of the objections you face the most.  Whether it is, “too expensive” or “no money” or “no time”.  Or perhaps you hear, “I have to ask my husband….” Or you need corporate approval…  Or for yourself – “I love the work I do with my clients but I don’t like selling.” Linda will work with us to find out what is really going on and how to address these issues and concerns.  This is definitely a meeting not to miss!!!

CCEU Credits - 1.5

To attend this event via a Regional Streaming Video Party, Click here
To attend this event at the Handlery Hotel, Click here
                                                                 Wednesday September 11, 2013 6:30-9pm 
                                                                       Handlery Hotel San Francisco 
                                                                 FREE for members. Cost for guests is $20.


Welcome New Board Member: Andy Elkind!

We are pleased to announce the appointment to the Board of Andy Elkind as Business Development Director.  Andy is co-founder of the Elkind Group, based in San Francisco and a great addition to the team.  You can learn more about Andy here!

The role of the Business Development Director is a relatively new one and has a great deal of exciting potential. Here are the key responsibilities:
•  Forms alliances with like-minded professional associations for mutual benefit and marketing opportunities
•  Promotes SFBAC Group Affiliate membership to organizations that have in-house coaches
•  Markets to prospective clients and organizations who are interested in hiring coaches and speakers to connect with our members
•  Responds to inquiries from businesses
•  Works with marketing to increase public awareness of the benefits of partnering with a professional coach
•  Leads advocate efforts for the coaching profession in the San Francisco Bay Area
•  Responds to and coordinates opportunities for trade show participation

Would you like to help Andy and the board in any of these areas? Do you have suggestions or introductions you would like to make? Please contact Andy at


Learning Never Ends!

Are you all done with summer vacations and renewal or are you just packing up for your big trip? No matter where you are on the summer timeline, the fall season is just around the corner. And with fall comes "Back to School" energy. What fond images do you have about this time of year? The smell of freshly sharpened pencils, the feeling of brand new sneakers, or the nervous excitement of meeting your new teacher?

If you've not been able to attend all of the recent meetings of our chapter, but you'd like to get back to some new learning, we invite you to set aside some time in your calendar now to revisit those presentations which originally caught your eye. One of the great benefits of membership in ICF SFBAC is the ability to view the video or listen to the audio of past presentations – just go into the member's only "Resources" section on our website! It's super easy and you get to do it from the comfort of your desk (or living room couch)!  Here are the step by step instructions:

1) Go to and use the Member Login link (upper right) to get signed in.

2) Hover your cursor over "Resources" in the tool bar, and then click on "Past Events."

3) From the Past Events page, click the link to access either 2013 E
vents or 2012 Events.

4) Under that year's listed events click on the link that gives the date and title of the presentation you'd like to see/listen to.

5) On the presentation description page click the link at the top that says Click here to see a video recording (or hear an audio recording.)

6) Sit back, relax & enjoy the learning


ICF Update!

President’s Message: Breaking Boundaries
At the end of June, I had the opportunity to participate in the ICF Midwest Regional Conference held in Minneapolis. It focused on "Breaking Boundaries, Imagine, Inspire, Impact." Participants were invited to look at our lives and explore what boundaries we need to break to maximize our potential and make a meaningful contribution to our communities. I liked the invitation so much that now I want to ask you: "What are the boundaries you need to break to have a life you love and a successful coaching practice?"
Did you know that we are seeing unprecedented growth and development in the coaching industry?  It is the best time ever to be in the coaching profession. Yet, we know this growth does not necessarily equate to our own experiences on a day-to-day basis. It can still be challenging to get new clients when we don´t have all the tools we need or when the economy in our own home country is not thriving.
In these moments, we may seek support from "the ICF tribe." We are all in this together. Do you need to break any boundaries to reach out to your ICF colleagues to share your needs and challenges? We are powerful together and can truly affect the planet in so many positive ways. How can you be connected and committed to the profession you so love in a more tangible and real way?  The relationship we have with coaching and what we get back, is what we put in.
What, in your heart do you desire from coaching and the ICF? Then ask, what are you giving that supports this possibility? Remember, the ICF is YOU! And 20,000 other people just like you, all over the world in more than 100 countries. And each one of us can be, as Ghandi said "the change in the world we wish to see."
Kind regards,
Dr. Damian Goldvarg, MCC
2013 ICF President
Email Damian.

ICF Credentialing
The ICF Global Board of Directors recently approved changes to the exam process that will require all applicants to complete a written exam. Learn more.
Need to renew your ICF Credential this year? The 2013 ICF Credential Renewal Application is now available online.



We have a fabulous schedule lined up for you – be sure to save the dates for these Chapter Gatherings:
September 11:  Linda Welch:  “Sales Mastery:  Overcoming Objections”

October 9:  Amanda Blake: "Body, Brain, and Behavior:  Leverage Embodied Learning for Durable Change"

Amanda is a Master Somatic Coach who spent the last decade researching for her book, Your Body is Your Brain.  She will talk about how to leverage embodied learning to help shift behavior, develop leadership capacity and build social and emotional intelligence.  

November 13:  James Flaherty, Founder, New Ventures West

December 11:  Holiday Party  - Fun Surprises!

January 8:  Michael Charest:  “BUSINESS BLUEPRINT…How Exactly to Spend Your Time to Earn Six Figures as a Coach!”

Remember, you can attend in person in San Francisco, or participate with other coaches at one of our Regional Streaming Video Parties!


Coaching Resources and Announcements

FREE Webinar on Savvy Strategic Alliances:
6 Steps to Creating Fun & Profitable Partnerships

With Tara Butler Floch of Broadviewpreneur

September 20th at 10 am PST

In this FREE Webinar, we will talk about the 6 key steps to creating winning partnerships with other professionals that will not only give you those juicy collaboration opportunities that you crave but also the business flow and growth you want. We will dive in deep into the first step of the 6 step process which is all about how to assess and choose the right professionals with whom to partner to insure you have a strong foundation upon which you can build a long lasting relationship.  Choosing the right person to partner with is paramount and it is the step that most entrepreneurs fumble the most.  This is what creates a strong foundation for the relationship and EVERYTHING else depends on getting this first step right!

To Register Click Here:


MasterMind Groups

For entrepreneurs who are ready to take their business to the next level, MasterMind Groups are now forming.  These paid-for groups offer support and accountability to help you achieve the goals you want.  Don't let the 4th Quarter pass by without achieving your goals!

Call today for more information:  Alicia Berberich, 415-596-9806.  Be the Best You Can Be!


CR – Women of Wit and Wisdom

As coaches, one of the most effective ways to build our business is through speaking. Speaking enables us to stand before a live audience and share ourselves!  This enables people to see us in action and decide if we are the kind of person they would like to work with.  We have the opportunity to share some of our expertise, talents, and thought processes.  Rumor has it that some people would rather stand before a firing squad than face a live audience on stage…  Could that be you?

If you would like to experience, live, four of the top women professional speakers and see how it is done, than the National Speakers Association Northern California chapter meeting on September 7th is the place to be. These women, including coach and business consultant Wendy Hanson, will be here so you can not only see them in action, you can take the opportunity to join them for lunch and pick their brains!

See how effectively they use humor and share their wisdom.  This will be one event you will not want to miss (besides our own fabulous chapter meetings that is!!!)

The NSA/NC is offering ICF SFBAC members and friends a discount on attendance of $10.  Put this code in coupon box:  brightside

Here is the link to their website for more details!  Hope to see you there!!


We hope you found this issue of Checking In fun and helpful! It is our goal to provide you with information that is useful to you as a Coach, and to help members and friends share their announcements with this community. If you would like to submit an announcement, please contact Submissions are due by the 25th of each month.

Susan T. Blake
Communications Director
ICF San Francisco Bay Area Coaches

ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104