Skip to main content


March 2014

Tony Scopelite
In This Month's Issue of Checking In:

President’s Message: On The Books

As we gear up to launch the SFBAC Book Club later this year, I have been reflecting on the books that have been transformational for me as a coach.

Most people who know me are aware that I'm an Enneagram junkie, and my bookshelf is riddled with books about it. The Enneagram has been the most profound tool for my own personal growth and development, and among my favorite works are "Personality Types" by Don Riso and Russ Hudson, and "The Complete Enneagram: 27 Paths to Greater Self-Knowledge" by Beatrice Chestnut.

Another book that has had an impact on me has been "Nonviolent Communication" by Marshall B. Rosenberg. This simple yet elegant form of communication is a powerful way to establish ownership of our emotions and communicate constructively in both professional and personal settings.  

One book I recommend to all of my clients is "The Four Agreements" by Don Miguel Ruiz. This classic is a great reminder of agreements we can make with ourselves, which will help free our minds from angst and frustration. The agreements are: to be impeccable with our word, not take things personally or make assumptions, and always do our best.  Fine commitments to live by!

My coaching practice is founded upon the tenet of being impeccable with one's word. As I have transformed my coaching business, by far the most impactful book for me in the past year has been "The Prosperous Coach" by Steve Chandler and Rich Litvin. When I read and applied the concepts in that book, I transitioned virtually overnight from a struggling coaching business to a lucrative six-figure practice built by referral and invitation only. I now mentor coaches and consultants who are ready to do the same.

What books have been transformative for you?  Let us know by joining the discussion in our members-only online forum and stay tuned for updates on how to join the SFBAC Book Club. If you are interested in leading or participating in Book Club discussions, please let our Events Director, Tina Ambrosini, know by emailing her at Happy reading!  

Support Our Sponsor

We’re so grateful this year to have CRR Global Advanced Coach Training as an annual sponsor.

Click to learn more about our annual sponsor, CRR Global.

Welcome New Members
We’re happy to announce the following new members:

San Francisco: Vivian Padua, Rachel Buddeberg, Cameron Kauffman
South Bay John Yokela, Britta Fischlin, Suzanne Mansell
East Bay: Rachelle Ramm, Arthur Coddington, AnnMary Schram
North Bay: Ann-Marie Heidingsfelder, Nathalie Salles
Seattle, WA: John Spenker

New members, be sure to create your profile at, and join our private FaceBook group at
If you have questions about this, contact
March Monthly Gathering
Wednesday March 12, 2014 - 6:30 PM until 9:00 PM
Featuring George O’Meara — Life Is One Big Sales Call

George O’Meara shares stories that show why as a leader - transparency, vulnerability and authentic communication are critical to innovation and transformation. He shows how great leaders inspire action and greatness in their people.  He will share: 
  • The top 3 behaviors that most managers and leaders display that can lead to mistakes
  • The "soft skills" that great leaders possess, why they work and why you should do it immediately
  • Transformation – what worked for him and a description of a Collaborative Transformation Approach (CTA) 
 George O’Meara grew up on the north side of Chicago in the late 60’s. The lessons he learned about leadership started there and continued throughout his colorful career. A salesperson by trade and a leader by calling, George’s experience spans a broad range of technologies and solution services. George is a former Senior Vice President of Cisco Services for US & Canada where he grew the Services business from $800M to $6B in less than 10 years. He holds a B.S. degree in Marketing from Northern Illinois University, where he played middle linebacker in Division 1 football. (Go Huskies!)

George believes the lessons of leadership are applicable both in the workplace and in the home. He counts as his greatest treasures in life his lovely wife, Barbara, his daughter, two sons, and his two grandchildren.
CCE Credits - 1.5
Wednesday March 12, 2014 6:30-9pm 
FREE for members. Cost for guests is $20.

Attend in San Francisco at the Handlery Hotel, Click here.
Attend via a Regional Streaming Video Party, Click here.  
Attend via Video Livestreaming, Click here.

Refund Policy: ICF SFBAC maintains high standards for its programs and speakers. Even so, we cannot guarantee that every program will resonate with every viewer. ICF SFBAC therefore maintains a "No Refunds" policy for viewer satisfaction with program content. Refunds will be considered for cancelled programs or technical failure at the Purchaser's end.)

Options for Viewing our Monthly Speaker Programs
ICF San Francisco Bay Area Coaches (SFBAC) is pleased to offer video live-streaming broadcasts of its monthly speaker programs to improve our reach to SFBAC members and non-members around the SF Bay Area, as well as ICF members around the world, and to provide Continuing Coach Education Units (CCEU credits)* to attendees of our broadcasts as well as our live meetings.
We feature a variety of outstanding presenters who speak on topics of interest to coaches who want to deepen their core coaching competencies and learn skills and tools for business development and personal growth.  We meet on the 2nd Wednesday evening of each month.
We now offer several options for participating in or viewing our speakers, as described below.  For Options #1, 2, and 3, please pre-register for the event .  Go to, and click on the Event Calendar to find your desired viewing option.
  • SF Gathering … Attend our main San Francisco meeting in-person.  Gather with your fellow coaches in a lively, large-group setting, and participate in our live event.  Experience the warmth and brilliance of our coaching community first-hand.  Create connections. Meet the speaker.
  • Regional Gathering … Attend a Regional Streaming Video Party (RSVP) at a designated Bay Area meeting location near you.  Enjoy the evening with coaches in your local area, and watch the live-streaming broadcast together in an intimate, small-group setting.
  • Individual Viewing … Watch the live-streamed video broadcast on your own computer in your home or office, in real time.
  • Video Recording … If you missed the event, watch the video recording afterwards. Go to, and click on Past Event Videos.

FREE Admission for SFBAC Members & Virtual Program Subscribers.  $20 for Non-Members.

Member Benefit — Mastermind Matchmaking

Have you ever wanted to find the perfect partners for brainstorming, learning, accountability and support to sharpen your skills and accomplish your goals? Then you want to be in a Mastermind Group, and SFBAC wants to help put you in one.
To be part of a group of around three supportive people who meet regularly to help one another gain mastery with goals, complete this form, which you can download here at this link. MasterMinder Jay Whiting will match you with your people, we’ll give you some starting information, and you all take it from there. This matchmaking is a service for members.

Greater Good Science Center Presents The Science Of A Meaningful Life - 4/4/2014

UC Berkeley’s Greater Good Science Center Presents The Science of a Meaningful Life: Self-Care for Health Professionals with Shauna Shapiro, Ph.D., and special guest presenter Rachel Naomi Remen, M.D.
When: Friday, April 4, 8:30 am-4:30 pm
Where: UC Berkeley’s International House, 2299 Piedmont Ave.
Cost: $125-$149 – 20% discount available to GGSC members. Join here!
To register:
At this all-day seminar geared toward health care professionals, Shauna Shapiro, Ph.D., will offer concrete, research-based strategies for combatting stress and burnout as well as boosting compassion and mindfulness. Special guest presenter Rachel Naomi Remen, M.D., will supplement Shapiro’s presentation by providing innovative methods for care providers to connect with their patients. 6 CE credit hours for attending in-person or online.

More information available at

About Dr. Shapiro
Shauna Shapiro, Ph.D., is associate professor of counseling psychology at Santa Clara University. She currently lectures and leads mindfulness-training programs nationally and internationally for health professionals on the growing applications of mindfulness in psychology and health care. She is coauthor, with Linda E. Carlson, of The Art and Science of Mindfulness: Integrating Mindfulness into Psychology and the Helping Professions.
About Dr. Remen
Rachel Naomi Remen, M.D., is clinical professor of family and community medicine at UCSF School of Medicine and Founder and director of the Institute for the Study of Health and Illness at Commonweal. She is one of the best-known early pioneers of holistic and integrative medicine. Her groundbreaking curriculum for medical students, The Healer’s Art, is taught in nearly half of America’s medical schools and 7 countries abroad. Dr. Remen’s New York Times bestselling books, Kitchen Table Wisdom and My Grandfather’s Blessings have sold more than a million copies and been translated into 22 languages. Dr. Remen has a 60-year personal history of Crohn’s disease and her teaching and writing is a unique synthesis of the wisdom and courage of physician and patient.

Deep Thanks To Key Folks In Transition

Two of our key team members are moving on from their volunteer positions and we’d like to thank them for their tremendous contributions. Our PR Director Mila Fairfax is off to tend to an upswing in her business and Alicia Berberich, Director of Programs Speakers will be moving to France soon. Our deep appreciation to them both for their work in support of our group.
Volunteers: A Need For Leaders 

We’d love to have you join us in these leadership roles:

Director of Programs Speakers   
  • Secures great Guest Speakers, plans and provides inspiring, educational, motivating, leading-edge, diverse programs, and serves as the Programs Moderator at chapter gatherings
  • Creates and uses structured application, pre-screening, interview, and intake process for potential speakers
  • Plans and facilitates structured networking sessions and live coaching demos at chapter gatherings
  • Posts all events on SFBAC website, EventBrite, and other online sites.  Maintains programs calendar on SFBAC website, listing upcoming events 6 months in advance.
  • Writes compelling event announcements and works with Communications Director to publicize to maximize attendance
  • Provides or arranges for handout materials and feedback forms to be distributed at each chapter gathering
  • Networks with Program Directors from other successful chapters
  • Welcomes new regional members and promotes attendance at events
  • Gathers member feedback on speakers and topics, provides feedback summaries to Board after each event.
  • Conducts periodic outreach campaigns to members and prospective members in regions
Marketing/PR Director
  • Responsible for external communications and attracting new members to grow our chapter
  • Communicates and promotes our programs and benefits via our website and external channels to attract new participants and potential new members
  • Secures and maintains relationships with existing and potential sponsors and advertisers
  • Leads the Growth Committee, which sets the strategic direction based on clearly understanding the needs of our target market, and provides specific guidance and recommendations to the Board and other committees
  • Responds to requests from the media and research organizations
  • Works with local media to raise public awareness of the benefits of coaching
Social Media Administrator
Helps manage SFBAC's social media presence and updates, including Facebook, Twitter, LinkedIn, and others as necessary.

Coaching School Liaisons - New Ventures West
School liaisons primarily ensure that SFBAC collateral is distributed to students and that schools are announcing SFBAC meetings and events and inviting students to attend. We still need a New Ventures West Liaison. 

To volunteer please email Krisztina Kohlhaas at by February 5th with the following:
1.  Your name
2.  What city do you live in?
3.  Why would you like to be an SFBAC volunteer?
4.  Preference will be given to volunteers able to commit for the entire year.  Please address your ability to do so.

The Big Shift Has A Big Offer For SFBAC Members

Bill Barren’s “The Big Shift Experience” takes place March 21-23 2014 in the Bay Area: If we get 15 people to sign up via our website, they get FREE tickets to the live event. Tickets are regularly $997 so we’re thrilled to secure this generous gift from Bill, who is also past president of our organization.

This is going to be a magical weekend. Over 400 coaches from all over the world are expected to be there. So reserve your complimentary ticket and learn more about the event here:

Think about it: Making small changes to your business will bring about equally small changes to your results. The Big Shift Experience is designed to help you create BIG SHIFTS in your business and your life. Take Bill up on this tremendous offer, say YES to a vision on a whole new level ... and build the solid business to go with it.

ICF News
ICF Application Process Streamlined
If you have credentials through ICF you’ve heard about this via email: ICF is making the application process more user-friendly while also keeping standards high on behalf of the profession. 

As of April 1st:
1.  A new requirement is in place for a web-based “written exam” to be taken ONCE for any NEW credentials being applied for, whether they be ACC, PCC, or MCC., but not if you’re simply renewing and existing.
2.  An old requirement for recordings has been dropped for any applicants who completed their coach training through an ICF-approved program.
3.  However, applicants for PCC or MCC will be required to submit written transcripts of their recorded coaching sessions.
News from ICF Western Regional Advisory Council

ICF Western Region Advisory Council (WRAC) meets the 3rd Monday of each month.ICF Global’s Damian Goldvarg (international ICF president) attends the WRAC monthly meeting calls to offer support and encouragement towards a common goal of advancing the coaching profession in general. Matt Varney is also a good point-man for this goal in his role as Chapter Development Leader.
  • International Coaching Week is in May, so all chapters are encouraged to have an event that fosters the awareness of coaching in the greater community.
  • A Western Region Conference is being planned for 2015 (between June and October), either in Calgary or Banff as a way to bring our chapters closer together in collaboration and commitment.  The theme is “BRING ON THE ENERGY.”
  • Our sister chapter in Calgary is looking for volunteers to come forward in the role of a steering committee: Treasurer, Volunteer Co-ordinator, Marketing Chair, Programs
  • Co-ordinator, Marketing Chair etc. Anyone interested should contact Diane Bonneau of the Calgary Chapter.

—ICF Global Liaison Marijke Hallberg

Members Making It Happen

A compilation of what our members are up to these days…

Amanda Blake Offers Free Call: “The Three Keys To Embodied Transformation” 
  • Explore how & why body, brain, and behavior are inextricably linked
  • Discover 3 key elements to creativity & effectiveness as a practitioner
  • Enhance your communication with clients or students
  • Get your questions answered about the Body = Brain Virtual Salon
Thursday, March 13th | 1 PM PST / 4 PM EST | 90 minute call

For more information click here.

Marijke Hallberg-Patiris says, Prepare to be amazed!

Step into your inner power and highest potential through Nature.

Sustainable change within us happens best at the limbic system level, where deep emotions like fear and anger reside.  A combination of walking and being in a more natural environment quickly taps into that system, allowing for meaningful changes to occur.

I conduct coaching walks in the Bay Area, and am inviting any and all who would like to experience the magic that happens when you tap into your own deepest animal core out in Nature, allowing you to become more present, align with your heart, let go of fear, be more curious, and really own your own power! Contact me through my website at
—Marijke Hallberg-Patiris MD, MS, CPCC, ACC
Audrey Seymour Offers Training in Tim Kelley’s True Purpose™ Method

Tim Kelley’s work has revolutionized the life purpose industry because it is both precise and profound, with actionable business applications. You can bring this work to your clients and help them connect to their own trusted sources of inner guidance, discover their higher purpose and gain the inner alignment they need to make a difference in the world. The next 12-week True Purpose™ Coach Training Teleseminar starts March 27th. This advanced coach training will be led by Audrey Seymour MA MCC, Chris Taylor and Tim Kelley of the True Purpose™ Institute.

For more information and to participate in a no-fee experiential teleseminar Clarify Your Purposeful Path with the trainers March 13th,  please contact Audrey at
Submissions For Future Newsletters

We hope you found this issue of Checking In fun and helpful. Our goal is to provide you information useful to you as a Coach, and to help members and friends share their announcements with this community. If you would like to submit an announcement, please contact Submissions are due by the 25th of each month.

Gail Whipple
Communications Director
ICF San Francisco Bay Area Coaches


ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104