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March 2016

Kimberly Elliott


Inbox Inspiration

President’s Message

Visiting Support from Matt Varney of ICF

Membership Drive

March Monthly Gathering

Meet Your Communications Marketing Team

Calling All Coaches!

Volunteer Opportunity: Watermark Conference for Women

Membership Benefit: Partnership with CoachingWebsites

How We Meet Monthly

  In Person

  Live Streaming

  To Register


Inbox Inspiration


“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.”

Viktor E. Frankl


President’s Message


This month, ICF is hosting their Global Leadership Forum in Charlotte, NC. Sue Steinfeld and I have the privilege to be attending, along with 200 other ICF chapter presidents & board members from all over the world. The theme to be discussed over three and a half days will be: Leader Shift: Positive Disruptions in Leadership.


Kate Canales is the keynote speaker and her topic is “The Design of Disruption.” She explains that disruption can occur in two ways: it can either be done to you (being “at effect”), or it can be something you do deliberately (being “at cause”). Kate calls disruption that sparks a change in behavior by using “things” that change our behavior for a specific purpose, “disruption by design.”


She says it’s not actually about the thing itself, but what the thing makes us or others do. These disruptive things can be a sign, a physical deterrent, or indirect motivational redirector that helps us change our behavior. We’re used to seeing these kinds of things: signs, painted lines or ropes that tell us what to do or where to go. There are also things that can be used to create changes we want in our lives, to help us accomplish our goals – transitional objects that can help us to behave differently.


As coaches, we design alliances with our clients to create permissions in working together to identify what is keeping them from moving forward in their lives, so they can live to their fullest and most joyous capacity. Sometimes we design disruptions to redirect negative behaviors towards positive thoughts and actions (side-stepping those Gremlins & Saboteurs!). These designed disruptions interrupt old patterns and remind our clients towards taking the actions that will move them forward.


If you’re interested in learning more, here’s a link to take see what Kate will be sharing with us: . Sue and I look forward to sharing our learning with you next month. Look for our FaceBook posts on our SFBAC group page at and Tweets from @SFBACoaches.







-- Ricci Victorio, President


Visiting Support From Matt Varney of ICF



Last month Matt Varney the Director of Chapter Development at ICF hosted a lunch in San Francisco and several of our chapter board members from the leadership team had the pleasure of attending. Matt is responsible worldwide for relationships between ICF and the local chapters. The conversation proved to interesting and informative. Topics included a discussion around chapter membership, details regarding a new member database being built by ICF, local activities, events and types of support ICF can provide. Later that evening, Matt was able to connect with many of our chapter members during our monthly meeting. We look forward to continued collaboration and support from ICF as we continue to grow our chapter.


 Membership Drive


Renew Your ICF Membership Today

Your ICF Membership will expire on March 31, 2016. To remain an ICF Member in good standing, renewal is required annually. You can renew your ICF Membership today by visiting

ICF Membership provides credibility, community and opportunities for continuous professional growth. Renewing your ICF Membership is the best way to set yourself apart in a crowded marketplace.

By choosing to rejoin ICF in 2016, you’ll enjoy continued access to cutting-edge research, resources and marketing tools that help you become the best coach you can be.

In 2016, San Francisco Bay Area Chapter Members will also benefit from a variety of local opportunities, including:

  • The ability to see an exciting list of speakers during our monthly meetings

  • Access recorded videos of our previous meetings

  • Ability to build relationships and network with an amazing group of coaches

As an ICF Member, you’ll also continue to enjoy the many benefits of ICF Global Membership, including discounts on ICF Credential applications (initial and renewal), industry research reports (including the forthcoming 2016 ICF Global Coaching Study), and products and services from ICF’s Business Solutions Partners. Invest in yourself and your career: Rejoin ICF for another year.

ICF Membership Value -  Ethics CCEU’s Free

Beginning this year, ICF Credential-holders will be required to demonstrate completion of at least three Continuing Coach Education (CCE) units in the area of coaching ethics to be eligible for renewal of their ICF Credentials. ICF recognizes that there are a variety of avenues to obtain ethics-specific training, including CCE programs and ICF Chapter events.


March Monthly Gathering



Manage Frustration and Enjoy More Happy Chemicals

Inner Mammal Expert Loretta Breuning PhD will teach us how to help clients build new neural pathways that will enable them to respond to workplace

challenges in new ways. She will explain:

- Why our brains respond so intensely to status issues

- The power of old neural pathways over our neurochemical ups and downs

- How we can coach clients to rewire themselves to stimulate dopamine, serotonin, oxytocin and endorphin in new ways that will allow them to respond to workplace conflict


Professor Emerita of Management at Cal. State. U, East Bay. PhD from Tufts University, the Fletcher School of Law and Diplomacy.  Loretta has spent her life researching human motivation and has created a wide range of resources (books, infographics, videos, blogs and slideshows) that explain the brain chemicals that make us happy and the neural pathways that control them.


Her bottom line:  “We wire our brains from early experience, which leaves us motivated to turn on our happy chemicals in ways that worked before. We can build new pathways, but it’s hard after the neuroplasticity of our teen years. More important, our serotonin, dopamine, oxytocin and endorphin did not evolve to be on all the time. They’re designed to reward specific survival-promoting behaviors. When you know that they are, the frustrations of life are obvious. It’s not easy being a mammal, but I have much enthusiastic mail from readers whose lives have been changed by understanding their inner mammal”

When: Wednesday, March 9, 2016

Time: 6:30 pm - 9:00 pm

Where: The Impact Hub San Francisco, 925 Mission Street, San Francisco, CA

OR view Individual Live Stream

If you would like to know more about our next month’s guest speaker Loretta Graziano Breuning, please feel free to visit her blog “Your Neurochemical Self Getting real with a 200-million-year-old brain”


Meet the Communications Marketing Team


 Sazhar Azarabadi

  Florian Brody          Sophie Leroi                Tracy Irvine        Kimberly Elliott    Sahar Azarabadi


SFBAC has a new marketing communications team of five coaches, working closely together to take the San Francisco Bay Area chapter to the next level. Membership outreach, the website, upcoming events, and regular communications with our members need to be addressed. The team works closely together to cover all aspects of marketing and communications, both inbound and outbound.

“We are excited to have such a powerful new marketing and communications team for SFBAC”, said Ricci Victorio, President of the Chapter. “Already during the first weeks they showed how their collaborative work has a positive impact for SFBAC."

The new SFBAC marketing communications team has five members. You will find their photos and bios on our chapter website. Florian Brody, an integral executive and life coach, serves as communications director and is supported by Kimberley Elliott, a personal freedom coach who serves as marketing director, Sophie Leroi, an executive and leadership coach specializing in international transitions who serves as PR/community outreach director, Tracy Irvine, a Career Development, Transition, and Leadership Coach, as social media director as well as Sahar Azarabadi|, a coach and consultant for leaders, providing outreach support. Please contact them with any question where they can be of service.


Calling All Coaches - International Coaching Week Is Coming!

International Coaching Week (ICW) is an annual week-long global celebration of the coaching profession. It's the local ICF Chapters and coaches who make ICW successful.

Join Us on May 16-22, 2016!

During this week, coaches around the world offer a variety of activities and pro bono services in their local communities to share coaching’s impact. From educational sessions, to coaching demonstrations to panel discussions, ICW offers something for everyone.

Find out how to be involved by clicking through to the ICW page on our website - or go straight to Google Forms to share your interest and availability.


Volunteer Opportunity: Watermark Conference for Women



Volunteer to Coach Executive Women!

Watermark is a community of executive women in the San Francisco Bay Area, whose mission is to increase the representation of women at executive levels to drive innovation, human development and economic growth. Their annual one-day conference in Silicon Valley is an opportunity to learn from career-changing visionaries, tackle modern workplace issues and network with like-minded professionals.

Last year, twenty SFBAC members coached two hundred conference attendees. Our coaches corner was a huge success and we have been invited back to contribute our coaching expertise. The Coaches Corner Program is designed to give attendees an opportunity for one-on-one “speed coaching” sessions with an SF Bay Area ICF coach.

When: April 21, 2016

Where: San Jose Convention Center

Recruiting Volunteer Coaches

SF BAC is currently seeking coaches to participate in the 2016 coaches corner at the Watermark Conference for Women. There will be opportunities in various time slots throughout the day beginning at 7:30 am and ending at 5:00 pm. All volunteers have the opportunity to attend the conference for free when you are not scheduled to coach. If you would like more information or to volunteer coach, please register on the SFBAC website.

Sign up required by March 12, 2016.


Membership Benefit: Partnership with CoachingWebsites


CoachingWebsites image.jpg


Introducing a new benefit to SFBAC members!

We are now partnering with CoachingWebsites.

Beautiful, ready-made websites to build your practice. Special offer to our members.

CoachingWebsites specializes in creating websites designed for coaches that are professional, affordable, and effective. All you pay is a monthly hosting fee of $59/month with no long-term contracts. They deliver credit card processing, appointment requests, search engine optimization, and more - it's all included!

Attracting new clients and generating more revenue is easy with CoachingWebsites!  If you visit the CoachingWebsites site and provide a promo code of "ICFSF", you will receive a free website and one month of hosting service with CoachingWebsites.


San Francisco Bay Area Coach Wisdom


Our local SF BAC chapter would like to provide opportunities for members and affiliates to contribute wisdom to the field of coaching, add their voice to our community, and to share information with their peers. Your marketing and communications team is in the process of establishing submission guidelines. If you are interested in being a contributing writer, please contact Kimberley Elliott at .


Welcome New Members


We’re happy to announce the following new members, who bring our new member count to 14 for this year:

East Bay: Brenda Goodwin, Joanne Lauer, Brandon Maslan, Gwen Merrill, Robin Miles, Saara Robles, Jonathan Shuster
San Francisco:  Rachael Grossman, Anne Hamersky
South Bay: Cheryl Warner

New members, please be sure to create your profile at, and request to join our private Facebook group. You can also LIKE our external Facebook page, follow us on Twitter @SFBACoaches and/or join in on the discussion on LinkedIn.

If you have questions about this, contact


How We Meet Monthly

In Person

Impact Hub San Francisco: 925 Mission St., San Francisco, CA 94103


Live Streaming

Live stream our monthly San Francisco meetings


To Register

Simply visit our website to save your place at the in-person meeting or receive instructions on viewing from your computer.
ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104