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April 2016

Kimberley Elliott


    April Coaches Gathering
    How We Meet Monthly


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President’s Message

International Coach Week is Coming. Let’s Take Coaching Viral!

This month I had the privilege of attending the ICF Global Leadership Forum (GLF) with Sue Steinfield, ACC, SFBAC Board Secretary. The forum brought together 210 leaders from 120 chapters, representing 27,000 coaches from around the world under a powerful theme: “LeaderShift: Positive Disruptions in Leadership.” As leaders of a professional global community, we addressed the question of what our leadership approach would be: to be agents of change or stewards of the status quo?

Leda Turai Petrauskiene, MCC, the 2016 ICF Global Board Chair led off the conference by challenging our established patterns, habits, assumptions and principles and asked us to spend the next three days stretching our beliefs from “how it has always been” to “what do we want to create.” It was our task to look collaboratively at what is currently working within our chapters, and what is not – and to come up with ideas as to how WE could be more effective in serving our members and the profession.

We learned about “Designed Disruption” from Kate Canales, and “Deep Work” from Cal Newport, PhD. Suzanne Ricard-Greenway, ACC, ICF Vancouver and Jim Milner, MCC, ICF Wisconsin gave an excellent definition of leadership:

  • the ability to influence people and situations positively

  • to exercise personal impact;

  • to be assertive in relations with others

  • going from non-influential to fully intentional and

  • expression rather than demonstration.

Upon my return from GLF, I jumped into planning for the upcoming International Coaching Week (ICW) activities in May. Over the last few years, the SFBAC board, led by our Director of Events, Tina Ambrosini, ACC, have traditionally created several activities throughout the week, powered by our member volunteers. These events have ranged from “flash-mob” style coaching in Union Square, to coaching tables in parks and shopping malls. I think we’ve had some mixed results due, in part, to limited resources, exposure and locations.

I started to ponder: “What’s the Bigger Game? Where is the LeaderShift?”

  • How can we create more individual opportunities for coaching?

  • How can we get more coaches involved?

  • Is there a way to encompass the entire SF Bay Area?

  • How can we embody the spirit of ICW?

And then the answer became clear: We’ve been thinking too small.

What if we could create a SHIFT from a few downtown events, to exploding virally throughout the entire Bay Area?  What if all 210 SFBAC coaches got involved? What kind of impact could we have upon our communities, neighborhoods and organizations? How could we accomplish something like this?

My palms started to sweat with the Challenge being proposed. This could be massive.

I’m sharing this Challenge with each of you: What would you be willing to do to promote coaching into your community, church group or organization?

  • Would you each be willing to contribute one hour, in 30-minute segments of free coaching to 2 people? That’s 210 hours reaching 420 people!

  • Would you be willing to give three hours, a half-day, in 30-minute segments, to 6 people? Do the math: That’s 630 hours reaching 1,260 individuals!!

ICW needs to be a ground-level explosion of micro-events, being organized by individuals & small groups of coaches in places & with people you know in your neighborhoods. I’m betting you each know 2 to 6 people who would LOVE to try out coaching, who NEED coaching, but are intimidated by the cost, misconceptions about what coaching is, or most commonly, addressing what is getting them stuck.

We want to hear from you.

What are your ideas? Who do you know? What are you willing to do?

Can you spare a couple of hours to create a massive impact?

Our Communications Team will create an Event Page on our SFBAC FaceBook page where you can respond and make a pledge for what you are willing to do – how many hours/people and where you plan to do the coaching. For our website, we’ll create a graph that keeps track of the number of pledged hours, people receiving coaching and where coaches plan to be.

Could we make our goal 630 hours, reaching 1,260 individuals??

Let’s take coaching viral!

Join us in making 2016’s International Coaching Week a massive outreach to the San Francisco Bay Area! Let’s be fully intentional, demonstrate LeaderShift, provide coaching where it is needed most - and celebrate our profession together!

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Please tell us if you are willing to commit:

YES! I’ve got ideas and willing to take action! Once I have my plan, I’ll post it on the SFBAC FaceBook page.

Yes! I’d like to know more about International Coaching Week. I’ll check out the link that has the information posted and respond back.

No - I love the idea! I don’t have time; too much work; family responsibilities won’t permit. (This might be an opportunity to get yourself a coach so you don’t burn out.)





--Ricci Victorio, President


Inbox Inspiration

“I know there is strength in the differences between us. I know there is comfort, where we overlap.”

- Ani DiFranco


Welcome New Members

We’re happy to announce the following new members, who bring our new member count to 24 for this year:

North Bay: Alyssa Aubrey
South Bay: Erin McAuley, Carol Pugh, Carole Williams
East Bay: Joel Kreisberg, Adrienne Seal
San Francisco: Jennine Heller, Kristin Rodriguez
Out of SF Bay Area: Pam Fuhrmann

New members, please be sure to create your profile at, and request to join our private Facebook group. You can also LIKE our external Facebook page, follow us on Twitter @SFBACoaches and/or join in on the discussion on LinkedIn.

If you have questions about this, contact

Membership Benefits: Community Networking

A Resource For Ongoing Learning!

Don’t forget that you can get many benefits from being an International Coach Federation (ICF) member! Here is one example to get resources and education from a community of coaches:

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The Coaching Show is a weekly podcast, recorded in San Diego at WS Radio Studios, hosted by Master Certified Coach Christopher D. McAuliffe. Whether you’re a veteran of the coaching industry with your own practice, new to professional coaching or are just considering entering the field, TCS is the perfect show to educate and entertain you. Christopher’s guests over the last 10 seasons have ranged from fledgling private practice life coaches to ICF Board Members, and have covered every corner of the business.

Feel free to check out our partners page!


Membership Renewal

Renew Your ICF Membership Today

Your ICF Membership expired on March 31, 2016. To remain an ICF Member in good standing, renewal is required annually. You can renew your ICF Membership today by visiting

ICF Membership provides credibility, community and opportunities for continuous professional growth. Renewing your ICF Membership is the best way to set yourself apart in a crowded marketplace.

By choosing to rejoin ICF in 2016, you’ll enjoy continued access to cutting-edge research, resources and marketing tools that help you become the best coach you can be.

In 2016, San Francisco Bay Area Chapter (SF BAC) Members will also benefit from a variety of local opportunities, including:

  • The ability to see an exciting list of speakers during our monthly meetings

  • Access recorded videos of our previous meetings

  • Ability to build relationships and network with an amazing group of coaches

As an ICF Member, you’ll also continue to enjoy the many benefits of ICF Global Membership, including discounts on ICF Credential applications (initial and renewal), industry research reports (including the forthcoming 2016 ICF Global Coaching Study), and products and services from ICF’s Business Solutions Partners. Invest in yourself and your career: Rejoin ICF for another year.

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Watermark Conference for Women

Thank You Coach Volunteers!

Watermark is a community of executive women in the San Francisco Bay Area, whose mission is to increase the representation of women at executive levels to drive innovation, human development and economic growth. Their annual one-day conference in Silicon Valley is an opportunity to learn from career-changing visionaries, tackle modern workplace issues and network with like-minded professionals. ICF SFBAC will be in attendance offering laser coaching sessions to participants looking to be coached.


When: April 21, 2016

Where: San Jose Convention Center

Last year, twenty SFBAC members coached two hundred conference attendees.

This year we have increased our numbers and will be thirty-two coaches strong!

Our Coaches Corner Program is designed to give attendees an opportunity for one-on-one “speed coaching” sessions with an SFBAC coach. We look forward to coaching side by side as this wonderful event unfolds!

May Is International Coaching Week

Join Us For Some Fun!

International Coaching Week (ICW) is an annual week-long global celebration of the coaching profession. It's the local ICF Chapters and coaches who make ICW successful.

Join Us on May 16-22, 2016!

During this week, coaches around the world offer a variety of activities and pro bono services in their local communities to share the impact of coaching. From educational sessions, to coaching demonstrations to panel discussions, ICW offers something for everyone.

Find out how to be involved by clicking through to the ICW page on our website - or go straight to Google Forms to share your interest and availability.

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April Coaches Gathering

Peer Group Business Sharing and Resource Support

As most of you know, often our ICF SFBAC meetings consist of a short networking period and then a fabulous guest speaker. At the beginning of the year, your feedback requesting more connection came through and we listened.


In 2016, one meeting per quarter is all about YOU! US! CONNECTION!


Our April gathering will be our second chapter networking evening and we are so excited to see and hear from you! We’ll start the evening with a little fun and games to see who is in attendance and get the connection ball rolling.

Once we are all warmed-up, we’ll gather in small groups for some deeper break-out activity focused on the business of coaching. This will be your opportunity to hear from each other,  sharing business reflections on the past quarter as well as generating new ideas for future expansion. Our intention is to activate playful wisdom within our chapter.

Join Us For An Active Evening of Community Building!

Please bring your knowledge and expertise to the room. Together we will engage in productive and festive exchange. Plan to leave the event with new resources, potential partnering opportunities and so much more.

When: Wednesday, April 13, 2016

Time: 6:30 pm - 9:00 pm

Where: The Impact Hub San Francisco, 925 Mission Street, San Francisco, CA

OR view Individual Live Stream


How We Meet Monthly

 In Person
Impact Hub San Francisco: 925 Mission St., San Francisco, CA  94103
 Live Streaming
There will be no live streaming at our April meeting.
Please consider making the journey to San Francisco to meet your fellow coaches in person.
 To Register
Simply visit our website to save your place at the in-person meeting.

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Business Building Fun in San Jose

Collaboration At the Big Shift Weekend!

Last month, several members of ICF SFBAC took advantage of the free tickets offered to our chapter from Bill Barren to attend The Big Shift coaching event. We had a fun time networking and expanding our business knowledge.

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Participating in local coaching events in the bay area is an excellent strategy for strengthening our community of coaches. Have fun and enjoy your fabulous community!
ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104