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October 2016

Tony Scopelite






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President’s Message

As we step into Fall and enter the last quarter of 2016, it is once again my honor to acknowledge the incredible coaches who make up our SFBAC Board, to welcome new members, say “Thank you, job well done” to those that are stepping down from the board, and to put out a call for new members to join us. These coaches devote time, energy, creativity, resources and so much love towards fulfilling our mission: to create opportunities for our membership of professional coaches to build connection, creativity, competency and commerce.

I would like to acknowledge the board members who have already, or are going to be, retiring their positions at the end of the year:

        Kimberley Elliott - Marketing Director

        Dana Cole - Treasurer

        Jose-Antonio Villalobos - Membership

        Tina Ambrosini - Events Director

I would like to acknowledge current board members who are moving into new positions and want to thank them for their efforts in mentoring each other during the handoff to ensure a smooth transition:

        Janet Fjeldstad - Vice-President to Co-Secretary/Operations

        Florian Brody - Communications Director to Vice-President

        Ray Pifferrer - Membership Director to Treasurer

        Sophie Leroi - Public Relations to Communications Director

        Sahar Azarabadi - Sponsorships to Membership Director

        Barbara Koeth - ICF Liaison to Schools & Programs Liaison

And lastly, I would like to acknowledge our board members who are maintaining their current roles within the board.

        Sue Steinfeld - Secretary

        Jon Shuster - Programs Co-Director

        Curt Mandel - Programs Co-Director

        Tracy Irvine - Social Media

        Joie Seldon - Volunteer Coordinator (and still very active in Membership)

Since we’re in the change business, we know that this is an opportunity. The space created by these people moving on to their highest good gives other members a platform to spark the space with their own energy and ideas for building SFBAC into an ever more vibrant, relevant, and cutting-edge organization for Bay Area coaches. It also gives us the chance to clarify our “ask:” we are specifically looking for SFBAC Members/Affiliates who have skills and interests in the following areas:

  • Marketing Director - Member of the MarCom Team. Leading the Marketing Committee (when in session), whose purpose is to set the strategic direction based on clearly understanding the needs of our target market, and then to provide specific guidance and recommendations to the Board and other committees.

  • Public Relations - Member of the MarCom Team. Working with local media to raise public awareness of the benefits of coaching.  Responding to requests from the media and research organizations (if needed)

  • Web Content Manager - Member of the MarCom Team. Now that we will be moving away from a newsletter format and more blogging and member contribution to the content, we will need someone to review, edit and approve. Working very closely with Communications, Marketing and Social Media.

  • Business Development - Member of the MarCom Team. Working with local media to raise public awareness of the benefits of coaching.  Securing and maintaining relationships with existing and potential sponsors and advertisers.Interacting with the community and businesses who provide services/products to the coaching community. We need their sponsorship dollars to help pay for speakers!

  • Events Director - Creating, developing, and coordinating opportunities & coaches to provide coaching opportunities with to Bay Area non-profits, business conferences and conventions.

  • Events Coordinator - working closely with the Events Coordinator to help with lining up volunteers for each event. Support already existing relationship with local major conferences. The groundwork has been done. Be the contact person and communicate dates and opportunities to members.

  • IT Specialist - We desperately would like someone to help us manage our technical needs & training of new members within the board & chapter!

Whether you are curious, interested, or ready to jump in and get involved, please send an email to me at, We would love to hear from you if you have an interest in contributing to supporting our growing chapter in the coming year—even if you are not sure exactly what that might look like!!





With love,


Inbox Inspiration

“Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.”

Norman Vincent Peale (1898 - 1993)
American minister and author of The Power of Positive Thinking



Welcome New Members

We are happy to have you as part of the the San Francisco Bay Area chapter of ICF and want to make sure that you feel at home and as part of this group of outstanding coaches.

Please reach out to any of our board members should you have a question.

We’re welcoming:

East Bay: Lynn Elliott-Harding

South Bay:  Nicole Kleenmann

Which brings our new member count to 34 for this year.

As a member you get the benefit of creating a profile at Please make sure you complete the profile as it shows both potential clients and your peers that you are now part of the leading professional association in coaching.  Also join our private Facebook group in order to receive our latest news and information. (request access on FB). Also visit and like our public Facebook page, follow us on Twitter @SFBACoaches and join in on the discussion on LinkedIn.

If you have questions about this, contact Tony Scopelite

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As a coach you know how important it is how you show up in the world. For your coaching business, branding is the way your business is perceived.

Get support, ideas, and expert information on branding and marketing for yourself and your coaching practice.  Engage with experts in the areas of brand strategy, content creation, target marketing, social media, visual imaging, and more!

Start with networking to get to know your peers and colleagues. Then get hands-on experience with marketing solutions, and brainstorm with local experts on your individual needs for your business.

Experts in a wide area of marketing and communications expertise will be available to answer your questions. A photographer will be available to take head-shots and a videographer to practice presenting yourself in front of a camera and to record a brief pitch of your business. Bring along a 30 – 60 second pitch for your business, or develop it on site.

JOIN US for this unique opportunity to get support in building your brand and an exciting evening of networking with other coaches.

When: Wednesday, October 12, 2016

Time: 6:30 pm - 9:00 pm

Where: The Impact Hub San Francisco, 925 Mission Street, San Francisco, CA

Register on our website.

This meeting is in person only and will not have live streaming.

Our Monthly SFBAC meetings

The ICF San Francisco Bay Area Chapter meets monthly at the Impact Hub San Francisco: 925 Mission St., San Francisco, CA 94103. The first meeting in the quarter is a networking event, the other two are professional talks or presentations that you can also attend through live streaming, which also qualify you to earn CCEUs for continuing education.

Please register at the SFBAC website to save your place at the in-person meeting or receive instructions on how to view the live stream from your computer.

Members - We need your help for the New Chapter Website

The Chapter Website Is Getting Re-Designed

We are redesigning our website for a fresher and more interactive feel. We always welcome our members to participate and contribute, and we would like to request your input or feedback.


  • Which new features you would like to see on the new website?
  • What would you like to see more of? Less of?
  • Which elements should we add so that the website brings even more value to you as a member?

We plan to have the website ready and live by end of 2016 and we rely on your help as well. Please send your ideas, suggestions, critique to Sophie Leroi at:

Get Involved!

You have several ways to get involved. Join the board, or one of the task teams or volunteer to help out for specific events and tasks.

For 2017 we have several board positions open that give you even more involvement in the chapter:

  1. PR Director

  2. Events Director

  3. Events Coordinator

  4. Marketing Director

  5. Web Content Manager

  6. Business Development & Sponsorships

  7. Membership Support

Email Joie Seldon at for more information.

ICF Updates

The ICF Business Solutions Program offers member discounts or special pricing on a range of goods and services that are very helpful as you build and maintain your coaching business - another benefit of ICF Membership.

One of the many products offered is:

AudioAcrobat, a web-based audio service you can use to record calls, create podcasts, video and more. ICF Members can use the discount code f6trial to receive the special rate of $99 USD for six months (a 17 percent discount) after completion of their 30-day free trial.

ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104