Skip to main content


November 2016

Tony Scopelite








MESSAGE (right).jpg

President’s Message

On Gratitude and Remembering Purpose

It has always seemed that Halloween is the starting bell initiating our race into the end of the year. Bing! We are racing to prepare for Thanksgiving. Bing! We are racing to prepare (and afford) Christmas! Bing! Bing! It’s New Year’s Eve and….BAM! It’s 2017!


I feel that this may truly be the last weekend for quiet reflection before the race begins. When I start to feel stressed or anxious, I bring myself back to center by feeling gratitude and remembering my Higher Purpose. Marianne Williamson, an author and philosopher who changed my perspective on EVERYTHING through her “Course in Miracles” so many years ago, comes to mind. I would like to share one of my favorite quotes from her (you may recognize it) as a way of acknowledging all of you, who have chosen to serve, to shine, to share and to “liberate” others from disempowered thinking through coaching:


“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

- Marianne Williamson, A Return to Love: Reflections on the Principles of "A Course in Miracles"


I continue to be grateful for all of you. I am grateful for an incredible, energetic, capable, resourceful and committed board; I am grateful for the way you receive us - you make us feel “brilliant, talented and fabulous”; I am grateful for the way you respond enthusiastically and lovingly to our requests; I am grateful for your ideas, your energy and your love.


Thank you for making it a joy to serve, participate, collaborate, innovate and play with you this year! I am looking forward to another exciting and fulfilling year in partnership with each and every one of you. Thank you for playing big, serving the world and letting your light shine so brilliantly!





With love,



Inbox Inspiration

“The only place where success comes before work is in the dictionary.” Vidal Sassoon




Welcome New Members


We are happy to have you as part of the the San Francisco Bay Area chapter of ICF and want to make sure that you feel at home and as part of this group of outstanding coaches.


Please reach out to any of our board members should you have a question.

We’re welcoming:

South Bay -Cynthia Bosworth, Lisa Burque, Dede Carroll, Sonja Froehlich

North Bay -Kate Greer
East Bay - Shelly Jackson, Juliana Sikes, Cathy Taughinbaugh

Which brings our new member count to 42 for this year.


As a member you get the benefit of creating a profile at Please make sure you complete the profile as it shows both potential clients and your peers that you are now part of the leading professional association in coaching.  Also join our private Facebook group in order to receive our latest news and information. (request access on FB). Also visit and like our public Facebook page, follow us on Twitter @SFBACoaches and join in on the discussion on LinkedIn.


If you have questions about this, contact Tony Scopelite


Chapter Monthly Meeting.jpg

Technology and the Uberization of Coaching


This program focuses on the future of technology and coaching.  Recent growth in online platforms for providing psychological counseling, education, weight loss coaching and other areas highlights the power of technology in the human advising professions, and many of these companies are fueled by venture capital investments.  Although business and career coaching has been relatively unaffected by technology, new platforms are emerging that will leverage the power of technology to provide coaching more cheaply and conveniently.  This program discusses how these platforms are likely to work, their benefits and weaknesses, and how they are likely to affect coaching practices.


In particular, this program focuses on how coaches can use online tools and data that is available with online coaching interactions to provide more impactful coaching for clients.  The program will focus on how coaches can use technology to provide coaching that is better suited than traditional approaches to how clients learn and to challenges faced by clients.  For example, digital coaching tools can be used to provide more frequent check-ins and updates for clients, to solicit more frequent reports or feedback from clients and to provide a variety of different types of content (video, audio, text, etc.).  Each of these tools can improve the client’s learning, retention and engagement.  The program will focus on many of the same issues addressed in the recent report from the MIT Online Education Policy Initiative titled Online Education: A Catalyst for Higher Education Reform, which examined similar issues in online education and concluded “that there are a number of significant and unique affordances provided by  online education... They also importantly have the potential to support teachers, and to provide them with valuable insights into their students’ learning. We find digital technologies can play a significant role as an education enabler…”  The program also will discuss the use of data about the client to “target” coaching solutions to clients based on their specific needs and learning styles (much like health providers use automated analysis of diagnostic data to augment doctors’ diagnoses).  


The goal of this program is to allow coaches to learn how to use technology to provide more effective and impactful services to clients and to understand how their practices will need to adjust to remain both effective and also competitive.


Todd Murtha

Todd Murtha is the CEO and Founder of, a technology-driven online business and career coaching service.  Former CEO and CAO of NexTag, a 300+ person ecommerce company.  Long-time executive with Silicon Valley technology companies.  M.A. in psychology from University of Minnesota, JD from Harvard Law School.


CCE Credits - 1.5


When: Wednesday, November 9, 2016

Time: 6:30 pm - 9:00 pm

Where: The Impact Hub San Francisco, 925 Mission Street, San Francisco, CA


Please register on our webiste.


Our Monthly SFBAC meetings

The ICF San Francisco Bay Area Chapter meets monthly at the Impact Hub San Francisco: 925 Mission St., San Francisco, CA 94103. The first meeting in the quarter is a networking event, the other two are professional talks or presentations that you can also attend through live streaming, which also qualify you to earn CCEUs for continuing education.


Please register at the SFBAC website to save your place at the in-person meeting or receive instructions on how to view the live stream from your computer.


Members - We need your help for the New Chapter Website


The Chapter Website Is Getting Re-Designed

We are redesigning our website for a fresher and more interactive feel. We always welcome our members to participate and contribute, and we would like to request your input or feedback.


  •  Which new features you would like to see on the new website?
  •  What would you like to see more of? Less of?
  •  Which elements should we add so that the website brings even more value to you as a member?

We plan to have the website ready and live by end of 2016 and we rely on your help as well. Please send your ideas, suggestions, critique to Sophie Leroi at:


Get Involved!

You have several ways to get involved. Join the board, or one of the task teams or volunteer to help out for specific events and tasks.

For 2017 we still have a couple ofl board positions open that will give you even more involvement in the chapter:

  • Marketing Director - Member of the MarCom Team. Leading the Marketing Committee (when in session), whose purpose is to set the strategic direction based on clearly understanding the needs of our target market, and then to provide specific guidance and recommendations to the Board and other committees.

  • Public Relations - Member of the MarCom Team. Working with local media to raise public awareness of the benefits of coaching.  Responding to requests from the media and research organizations (if needed)

Whether you are curious, interested, or ready to jump in and get involved, please send an email to Joie Seldon at


ICF Updates

Did you know that the ICF has a new Research Portal with hundreds of different research streams? Browse the portal here:

ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104