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February 2017

Tony Scopelite







MESSAGE (right).jpg
Vice President’s Message

In a recent conversation, an accomplished leadership coach shared with me how much he was able to grow his coaching business by developing his own way of being. Ongoing education, exchanges with peers, training in business development, and participation in a peer group creates amazing value in a profession that requires immense personal engagement. Many coaches work alone or in very small groups. The field of work is highly diversified and often poorly understood by those who want coach and even more by those who need a coach,

To paraphrase Groucho Marx, why should you belong to a club that accepts you as a member? You’re a coach. Your client tells you she works out of her own individual office, often feels unsupported and disconnected. Her inner critic tells her that she’s not good enough in her job, a part of her is unsure if she’s in the right profession. Her felt sense is she feels unsupported. What would you recommend? Build a support network, connect with three individuals of your own profession, attend a seminar or class, mingle at an event.  Let’s review your progress in our next session how your felt sense to belong to a group of equals improves your self image and the way you show up client meetings.

Maintaining your membership at ICF Global and the ICF San Francisco Bay Area Chapter not only gives you a wide range of tangible membership benefits that easily cover the membership fee. The sense of belonging to a professional group is priceless. That’s what you would tell your coaching client and your inner critic that tells you that you are not worthy enough to be part of ICF. So make sure your membership is in good standing, look into ICF Certification for which the chapter offers support and talk to a coach you know to join, renew, or update your membership.

Contact me or anyone within the SFBAC team with any questions regarding membership and certification

With best wishes for 2017,

Florian Brody

Vice President, ICF San Francisco Bay Area Coaches

Inbox Inspiration

“Education is the most powerful weapon which you can use to change the world.” Nelson Mandela



Welcome New Members

We are happy to have you as part of the the San Francisco Bay Area chapter of ICF and want to make sure that you feel at home and as part of this group of outstanding coaches.

Please reach out to any of our board members should you have a question.

We’re welcoming:

San Francisco:  Matthew DeMarco
North Bay: Melanie Menard, Gale Obrien
East Bay: Janis Hutton
South Bay:  Nancy Bue, Kristin Doemling, Javier Llerena, Elisa Yu
Outside of SF Bay Area:  Tanya Bibby

Which brings our new member count to 9 for this year.

As a member you get the benefit of creating a profile at Please make sure you complete the profile as it shows both potential clients and your peers that you are now part of the leading professional association in coaching.  

We are on several social media platforms. Please consider joining us!

Facebook Group - SF Bay Area Coaches

Facebook Page - ICF San Francisco Bay Area Coaches

Twitter - @SFBACoaches

LinkedIn - ICF San Francisco Bay Area Coaches

Meetup - ICF San Francisco Bay Area Coaches

If you have questions about this, contact Tony Scopelite

Call For Volunteers

Come be part of a larger team! Come join a team dedicated to fostering community, service, connection, and opportunity for Bay Area coaches. We have space for people who want to volunteer an hour or more a month and we also have Board positions available. Please email to get questions answered and see what might be a good fit! Ask for a job description! Come be part of our FUN team.

Current positions available:

Events Co-Coordinator

Public Relations and Outreach

Ask The Master Coach

Coach training is just the beginning of your education as a coach. Once you're out of the classroom, questions may crop up about specific client situations, accreditation and continuing education, and/or best practices for your business. We've rounded up a panel of master coaches who will address your questions on our upcoming blog. Our aim is to make the information we present relevant and topical to our members, so please let us know what's on your mind! To submit questions to our master coaches, email

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Creating a Luminous Future Vision While Keeping the Saboteurs in Check

Featuring Susan Carlisle

Wednesday, February 8, 2017

6:30 to 9:00 pm

New Location

American Bookbinders Museum

355 Clementina Street

San Francisco, CA  94103

If you don’t know what you want you’ll end up with what you get. A good, textured life vision creates a desirable future, giving clients direction, focus and the inspiration to take action.

Even with the best of visions, clients can get paralyzed and derailed by saboteurs that keep them small, while pretending to keep them safe.

Susan Carlisle,  a master coach and senior faculty member of the Coaches Training Institute, will demonstrate the power of visioning as a tool to transform lives and teach us how to help deal with the blockages that appear on the client’s journey.

In this interactive session, you will strengthen your coaching capabilities by observing and then practicing using these powerful tools that will enable your clients to clarify and reach their dreams.

CCE Credits - 3.0

To register: CLICK HERE!

Our Monthly SFBAC meetings

The ICF San Francisco Bay Area Chapter meets monthly either in person or via webinar. We have secured a temporary space at the American Bookbinders Museum in San Francisco located at 355 Clementina Street. If you have access to space, please contact Sue Steinfeld at All of our webinars and presentations will qualify you to earn CCEUs for continuing education.

Please register at the SFBAC website to save your place at the in-person meeting or receive instructions on how to view the live stream from your computer.

Details about our new location:

Bookbinders Museum website:  Bookbinders Museum


  • SFMTA Fifth & Mission Parking Garage 833 Mission St. (between Fifth and Fourth)

  • SFMOMA Garage 147 Minna St. (between Third and New Montgomery)

  • Hearst Parking Center 45 Third St. (between Mission and Market)

  • Ace Parking 322 Tehama St. (between Howard and Folsom)

Public Transit

  • AC Transit/Golden Gate Transit/SamTrans Transbay Terminal at First and Mission Streets

  • Caltrain Fourth and Townsend St. station

  • BART Montgomery or Powell St. station

  • Muni Metro Montgomery or Powell St. station serves J-Church, KT-Ingleside/Third St., L-Taraval, M-Oceanview and N-Judah lines

  • Muni Bus Routes 8-Bayshore, 14-Mission, 27-Bryant, 30-Stockton, 45-Union/Stockton

Upcoming Events

March Monthly Meeting Featuring Tara Butler

Getting to a Powerful “Yes”-—How to enroll clients to fill your practice with ease

Location: TBD

Date: Wednesday, March 8, 2017

Time: 6:30 pm to 8:30 pm

To register:

One of the biggest challenges that coaches face is powerfully enrolling clients.  Did you know that the average coach has only 1 client a year after they’ve graduated? If you want to have a sustainable, full practice then it’s key to master the art of client enrollment. Unfortunately, most enrollment methods taught by the Marketing Gurus don’t work well for coaches, who want to have an authentic and genuine connection with their prospects and not be too  “salesy.” Conversely, giving away free sample sessions may give the prospective client a great coaching experience but rarely leads to a powerful conversation about working together.  This presentation Getting To a Powerful  “Yes” how to enroll clients to fill your practice with ease you will learn how to:

  • Create the container to have deep learning and insight and lead your prospect down a path to work with you, simultaneously

  • Create your own template using our methodology and process for client enrollment conversations

  • Frame your enrollment conversations to create clear expectations for the experience (no bait and switch!)

  • Hold a perspective that serves your ideal outcome and serves the client

  • Handle and navigate sticky issues around money

  • Get to a clear and powerful “yes” or “no” (no more wishy washy-ness!)

  • Incorporate ICF core competencies and the experience of coaching into your enrollment conversations to create a very powerful coaching and enrollment experience.

Tara Butler, CPCC, PCC is known as “The coaches’ coach.” She has been passionately committed to helping entrepreneurs launch and grow simple, joyous, and prosperous businesses since 2000 when she founded her own consulting and coaching practice. She has helped hundreds of clients create meaningful, sustainable, thriving businesses. As a coach herself, she has witnessed many passionate coaches quit their full time job to launch their practice, only to put their dream on the shelf because they didn’t know how to build a successful practice and couldn’t do it on their own. In 2010, this inspired her to shift her own practice from Executive Coaching and Leadership/Team Training to helping coaches and “coach like” entrepreneurs create simple, elegant, prosperous coaching practices in less than a year.

CCE Credits - 1.5

For the CLOs of Today and Tomorrow

ICF SF Bay Area Coaches is partnering with Chief Learning Officer Week: Silicon Valley!

March 20-23, 2017

Hyatt Fisherman's Wharf, San Francisco, CA

Successful change starts at the top. Bringing together today’s chief learning leaders with tomorrow’s successors, this four-day summit will uncover ways to:

  • Enhance their 21st century learning ecosystem with social, mobile, collaborative, and bite-sized learning

  • Create behavioral changeredesigning entire processes or ways of thinking

  • Accelerate the impact of leadership development programs

  • Implement design thinking to transform workplace engagement

  • Prioritize mindfulness and wellness at work

  • Explore what’s possible with cognitive learning and virtual reality solutions

  • Leverage learning as a Strategic Business Partner

  • Prioritize learning measurement to demonstrate training’s impact to the organization

  • Build streamlined, flexible, and adaptable platforms that allow employees to learn as fast as today’s business

Attend Chief Learning Officer Week: Silicon Valley and walk away with new strategies to fulfill

your L&D investments, drive organizational effectiveness, employee engagement, and ensure

quality training experiences. This Conference is designed for those within organizations and companies who strive for high performance and for executive-level professionals who service them.

Download the Agenda:

Take a look at last year’s event:

Who’s Attending?

Early Bird Pricing: Thru Feb 17th:

About CLN: Corporate Learning Network, a division of IQPC, is an online community for sharing ideas, best practices and solutions along with learning through systematic, well-organized learning programs within the training and learning professional community. Corporate Learning Network’s mission is to supply training executives with the thinking, the knowledge and the skills required to make training a results-focused activity.

ICF Events and Announcements

SAVE the DATE: ICF Converge 2017

Join the global coaching community at the intersection of coaching and potential for ICF Converge 2017. ICF Converge is a dynamic, first-of-its-kind global event designed to strengthen connections within the coaching community and offer cutting-edge learning opportunities.

August 24–26, 2017

Washington, D.C., USA

Marriott Wardman Park

Registration will open soon for ICF Converge 2017, the first large-scale global ICF event since 2012. Sign up below to be notified when registration opens. In the coming weeks, we will announce an exciting giveaway opportunity for individuals who are on the notification list and register early for the event.

ICF Converge 2017 is also announcing a call for proposals!
ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104