Skip to main content


March 2017

Tony Scopelite






MESSAGE (right).jpg
President’s Message


It’s hard to believe it is already March! As spring approaches, the fruit trees are beginning to bloom, early bulbs are beginning to pop out and we can breathe more easily as the Great Drought of California is finally over.

March is also the time to renew your ICF Global membership. I am frequently asked, “What do the ICF Global and SFBAC memberships provide?” and “How do these memberships work together?” I thought I would take this opportunity to share my personal perspectives on these questions.

ICF Global membership is an important aspect of our professional standing. Just as a Certified Financial Planner is a member of the Financial Planning Association (FPA), or a Marriage and Life Therapist is a member of the American Association for Marriage and Family Therapy (AAMFT), as professional life and executive coaches, we are members of our certifying organization.

How important is this to my practice? I joined ICF because it is an important facet of providing my clients a source of accreditation, ethics standards and is the largest accrediting body of professional coaches around the world. I joined the ICF because they have a website with coaching resources to support my growing business. I joined the ICF because it separates me from others who may have coaching practices, but have not taken the time to go through the accreditation process. Don’t get me wrong, I have been coaching individuals and teams since 1980. Until 2010, I didn’t know there was such a thing as a certified life coach! But once I did, I got curious, and decided that there were still things I could learn and places I could work with this additional credential.

I also joined the ICF because I was looking to associate with my professional peers - I was looking for a community that spoke my language and understood the passion I have in participating in helping others to identify and fulfill their life passion. This is how I found the San Francisco Bay Area Coaches (SFBAC).

Membership with SFBAC provides opportunities in four specific areas:

  • Connection - to our professional community, to be a resource for each other and find strategic partners to collaborate with;

  • Competency - in providing programs that enrich our professional abilities with our clients and in helping each other to build and market our businesses successfully;

  • Commerce - we focus on creating opportunities within the business community, conferences and conventions to provide our members access to new, potential coaching clients, exposure to internal coaching opportunities and sharing your gifts with individuals who may never have experienced the impact of what a 30-minute coaching session can accomplish;

  • Creativity - one of the greatest skill sets in our coaching toolbox is our resourcefulness, curiosity and most especially creativity. It is the mechanism for “dancing in the moment” and staying present, no matter what happens within and outside of our coaching relationships. We strive to offer quarterly programs where we can stretch your coaching toolbox in ways you may have never thought of before!

How do these memberships work together? ICF Global, as the accrediting association, works hand-in-hand with SFBAC, as their local chapter for the SF Bay Area to promote ways to support coaches and the coaching profession within the community. SFBAC provides on-going programs & continuing education credits, guidance in business development and marketing, exposure to local community coaching opportunities and most importantly, community with our peers.

When was the last time you attended one of our chapter meetings? If it’s been awhile, I invite you personally to come and join us! We have a full half-hour before and after each program for you to meet and mingle with each other. I can tell you that most evenings, we have a tough time closing the house, as people continue to chat, share and network with each other. We are also going to be providing more webinars so that those of you who may not be able to drive into San Francisco, can still participate in the SFBAC experience.

Let’s face it, most of us work remotely a great deal of the time, unless we have a corporate client where we are doing team coaching on-site. Even though we are in deep conversations via telephone or webcam, we are working with clients in a virtual world. For most of us, there aren’t colleagues just down the hall to debrief with after a difficult session, or to unwind with after a long day. It feels great to meet with people who are fully present, living their passion, speak their truth and are curious to learn about each other.

With gratitude and love,           


Inbox Inspiration

“The best way to predict the future is to create it.” Peter Drucker



Welcome New Members

We are happy to have you as part of the the San Francisco Bay Area chapter of ICF and want to make sure that you feel at home and as part of this group of outstanding coaches.

Please reach out to any of our board members should you have a question.

We’re welcoming:

San Francisco:  Matthew DeMarco

East Bay: Karla Campbell

Which brings our new member count to 11 for this year.

As a member you get the benefit of creating a profile at Please make sure you complete the profile as it shows both potential clients and your peers that you are now part of the leading professional association in coaching.  

We are on several social media platforms. Please consider joining us!

Facebook Group - SF Bay Area Coaches

Facebook Page - ICF San Francisco Bay Area Coaches

Twitter - @SFBACoaches

LinkedIn - ICF San Francisco Bay Area Coaches

Meetup - ICF San Francisco Bay Area Coaches

If you have questions about this, contact Tony Scopelite

Call For Volunteers

Come be part of a larger team! Want to join a team dedicated to fostering community, service, connection, and opportunity for Bay Area coaches? We have space for people who want to volunteer an hour or more a month and we also have Board positions available. Please email to get questions answered and see what might be a good fit! Ask for a job description! Come be part of our FUN team.

Current positions available:

Events Co-Coordinator

Public Relations and Outreach

Ask The Master Coach

Coach training is just the beginning of your education as a coach. Once you're out of the classroom, questions may crop up about specific client situations, accreditation and continuing education, and/or best practices for your business. We've rounded up a panel of master coaches who will address your questions on our upcoming blog. Our aim is to make the information we present relevant and topical to our members, so please let us know what's on your mind! To submit questions to our master coaches, email

Chapter Monthly Meeting.jpg

Getting to a Powerful “Yes”-—how to enroll clients to fill your practice with ease

Featuring Tara Butler

Wednesday, March 8, 2017

6:30 to 9:00 pm

New Location

American Bookbinders Museum

355 Clementina Street

San Francisco, CA  94103

One of the biggest challenges that coaches face is powerfully enrolling clients.  Did you know that the average coach has only 1 client a year after they’ve graduated? If you want to have a sustainable, full practice then it’s key to master the art of client enrollment. Unfortunately, most enrollment methods taught by the Marketing Gurus don’t work well for coaches, who want to have an authentic and genuine connection with their prospects and not be too  “salesy.” Conversely, giving away free sample sessions may give the prospective client a great coaching experience but rarely leads to a powerful conversation about working together.  During this presentation Getting To a Powerful  “Yes” how to enroll clients to fill your practice with ease you will learn how to:

  • Create the container to have deep learning and insight and lead your prospect down a path to work with you, simultaneously

  • Create your own template using our methodology and process for client enrollment conversations

  • Frame your enrollment conversations to create clear expectations for the experience (no bait and switch!)

  • Hold a perspective that serves your ideal outcome and serves the client

  • Handle and navigate sticky issues around money

  • Get to a clear and powerful “yes” or “no” (no more wishy washy-ness!)

  • Incorporate ICF core competencies and the experience of coaching into your enrollment conversations to create a very powerful coaching and enrollment experience.

Tara Butler, CPCC, PCC is known as “The coaches’ coach.” She has been passionately committed to helping entrepreneurs launch and grow simple, joyous, and prosperous businesses since 2000 when she founded her own consulting and coaching practice. She has helped hundreds of clients create meaningful, sustainable, thriving businesses. As a coach herself, she has witnessed many passionate coaches quit their full time job to launch their practice, only to put their dream on the shelf because they didn’t know how to build a successful practice and couldn’t do it on their own. In 2010, this inspired her to shift her own practice from Executive Coaching and Leadership/Team Training to helping coaches and “coach like” entrepreneurs create simple, elegant, prosperous coaching practices in less than a year.

CCEU Credits - 1.5

To register:

Our Monthly SFBAC meetings

The ICF San Francisco Bay Area Chapter meets monthly either in person or via webinar. We have secured a temporary space at the American Bookbinders Museum in San Francisco located at 355 Clementina Street. If you have access to space, please contact Sue Steinfeld at All of our webinars and presentations will qualify you to earn CCEUs for continuing education.

Please register at the SFBAC website to save your place at the in-person meeting or receive instructions on how to view the live stream from your computer.

Details about our new location:

Bookbinders Museum website:  Bookbinders Museum


  • SFMTA Fifth & Mission Parking Garage 833 Mission St. (between Fifth and Fourth streets)

  • SFMOMA Garage 147 Minna St. (between Third and New Montgomery)

  • Hearst Parking Center 45 Third St. (between Mission and Market)

  • Ace Parking 322 Tehama St. (between Howard and Folsom)

Public Transit

  • AC Transit/Golden Gate Transit/SamTrans Transbay Terminal at First and Mission Streets

  • Caltrain Fourth and Townsend St. station

  • BART Montgomery or Powell St. station

  • Muni Metro Montgomery or Powell St. station serves J-Church, KT-Ingleside/Third St., L-Taraval, M-Oceanview and N-Judah lines

  • Muni Bus Routes 8-Bayshore, 14-Mission, 27-Bryant, 30-Stockton, 45-Union/Stockton


“The Value of Checking In” by Carly Anderson, MCC, appeared in Coaching World magazine recently and offers an easy-to-apply tip to ensure that you address what your client wants each session.

Upcoming Events

For the CLOs of Today and Tomorrow

ICF SF Bay Area Coaches is partnering with Chief Learning Officer Week: Silicon Valley!

March 20-23, 2017

Hyatt Fisherman's Wharf, San Francisco, CA

Successful change starts at the top. Bringing together today’s chief learning leaders with tomorrow’s successors, this four-day summit will uncover ways to:

  • Enhance their 21st century learning ecosystem with social, mobile, collaborative, and bite-sized learning

  • Create behavioral changeredesigning entire processes or ways of thinking

  • Accelerate the impact of leadership development programs

  • Implement design thinking to transform workplace engagement

  • Prioritize mindfulness and wellness at work

  • Explore what’s possible with cognitive learning and virtual reality solutions

  • Leverage learning as a Strategic Business Partner

  • Prioritize learning measurement to demonstrate training’s impact to the organization

  • Build streamlined, flexible, and adaptable platforms that allow employees to learn as fast as today’s business

Attend Chief Learning Officer Week: Silicon Valley and walk away with new strategies to fulfill

your L&D investments, drive organizational effectiveness, employee engagement, and ensure

quality training experiences. This Conference is designed for those within organizations and companies who strive for high performance and for executive-level professionals who service them.

Download the Agenda:

Take a look at last year’s event:

Who’s Attending?

About CLN: Corporate Learning Network, a division of IQPC, is an online community for sharing ideas, best practices and solutions along with learning through systematic, well-organized learning programs within the training and learning professional community. Corporate Learning Network’s mission is to supply training executives with the thinking, the knowledge and the skills required to make training a results-focused activity.

Get A Free Ticket To The Big Shift Experience!

When: March 24-26

Where: San Jose, CA

During this event you will discover:

• A simple, focused plan for adding $100,000 or more to your business

• A powerful new way of enrolling clients into premium coaching packages that is in complete alignment with your personal values and integrity

• How to achieve freedom from beliefs and mindsets that hold you back from success

As an ICF member, you can attend this highly-experiential, 3-day business growth workshop led by Bill Baren (past Co-President, SF Coaches) for FREE!

You'll leave this unique transformational business training event with your own roadmap for expanding your business in 2017 that's far greater than what you currently imagine is possible.

Get Your FREE Big Shift Experience Ticket Here!

*This event is not endorsed by or affiliated with ICF SFBAC

Save the Date: International Coaches Week

When: May 15-21

experience coaching.jpg

Since 1999, International Coaching Week (ICW) is an annual event organized by ICF Chapters around the world as a week-long celebration and education about the coaching profession. During this week, coaches come together to organize educational sessions, panel discussions, and/or pro-bono coaching opportunities as a way to connect with the public and share the impact and importance of coaching.

Our ICF SF Bay Area Chapter has been part of this large movement for the last several years by holding several special events locally.

We are seeking those that would like to participate in the brainstorming and organization of this year’s International Coaching Week, which will be held May 15-21.

If you would like to team up with other coaches to shape this year’s activities or would like to participate in some other way, please complete this short survey:

For more information on International Coaching Week, please visit the general ICF web page:

ICF Events and Announcements

SAVE the DATE: ICF Converge 2017

Join the global coaching community at the intersection of coaching and potential for ICF Converge 2017. ICF Converge is a dynamic, first-of-its-kind global event designed to strengthen connections within the coaching community and offer cutting-edge learning opportunities.

August 24–26, 2017

Washington, D.C., USA

Marriott Wardman Park

Registration will open soon for ICF Converge 2017, the first large-scale global ICF event since 2012. Sign up below to be notified when registration opens. In the coming weeks, we will announce an exciting giveaway opportunity for individuals who are on the notification list and register early for the event.

ICF Converge 2017 is also announcing a call for proposals!
ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104