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April 2017

Tony Scopelite






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President’s Message

April 2017

Florian Brody and I just returned from the ICF Global Leadership Forum in Warsaw, Poland this past week. What an incredible experience and privilege to represent you, our San Francisco Bay Area Chapter, and to share what we are doing as a chapter, including our members and board’s innovations and to bring home learnings from other chapters around the world! It was really exciting to see how our Leadership Sustainability Plan has been adopted by many other chapters and how much of a difference it is making around the world!

ICF Global Fun Facts:

  • There are 30,000 credentialed members, from 140 countries (up from 20,000 last year)

  • There are 131 charter chapters in more than 70 countries, with the newest chapters in Arkansas, Oklahoma, Bahrain, Costa Rica, Dominican Republic, Egypt, Jordan, North Florida, and Tunisia

Kjell Nordstrom, PhD, a futurist and author of the recently published  book Urban Express, kicked off the conference. Nordstrom has some provocative predictions about the rise of women and the concentration of power in cities. One of his provocative ideas is that knowledge, which is now doubling every 26 months, will be mostly free. If you can say it or write it, anyone can get their hands on it.

“Wild knowledge,” a term Nordstrom coined to describe knowledge only gained through experience and proximity, is, however, an exception. For example, acupuncture, he told us, is one such exception. Only by practicing alongside a master can you gain that knowledge. So, too, much of a coach’s work draws on wild knowledge. Practices such as mindfulness, listening, and being present form the backbone of our coaching and help our clients be more effective. But you can’t become practiced in these skills by reading about them. You must start as a beginner and improve through practice.

Most of the conference, which was called “Leading into the Future,” was an amazing idea exchange. ICF Minnesota used ice fishing as a metaphor to show the lengths people will go to just so they can connect. So many wonderful ideas were shared from chapters all around the world: Breakfasts with the president, pro bono coaching for nonprofit leaders, college student coaching. Speakers’ bureaus with topics of interest to business like difficult conversations or influence, press conferences for journalists so they understand coaching. Competency circles to practice one core competency with an MCC coach. Sponsorships from assessment companies Hogan and DiSC.

Amy Blankson, author of The Future of Happiness and co-founder of the Happiness Company (doesn’t that sound like fun?) delivered the closing keynote speech. Blankson travels around the world teaching organizations how to incorporate the principles of positive psychology into the workplace. Their research shows this mindset reframing is the single advantage in the modern economy. How you feel about what you dois it a job, career, or callingwill affect your attitude and the attitude of those around you. Your sense of purpose can change your self perception and others' perception of you. She shared three conclusions:

  • #1: Happiness is a choicewe shape our own reality based upon our filters through which we see the world.

  • #2: Happiness is a habitto create a sustainable positive change, add one new habit into your life for 21 days for 10 minutes a day. Once accomplished, add in another. (i.e., journaling, gratitude, acts of kindness, meditation,and exercise).

  • #3: Happiness spreadswe can rewrite the social scripts, shifting to the positive and optimistic, so the dominating, negative individuals don’t force their attitudes on everyone else.

Florian and I would like to encourage every single coach in our chapter to become an ICF Global member! Why? In becoming an ICF Global Coach, you will join a huge and powerful coaching presence and energy in the world unlike any otherone that is based on helping humanity flourish all over the globe. When you join, you will become one of the coaching brothers or sisters devoted to fostering excellence in life and work throughout the entire world—an elite group of human beings simply because we want the very best and highest for every individual. Just as important, we have the skills to help every individual or group we coach manifest their dreams as they create their most brilliant futures.

With gratitude and love,


Inbox Inspiration

“Start where you are. Use what you have. Do what you can.”

-Arthur Ashe



Welcome New Members

We are happy to have you as part of the the San Francisco Bay Area chapter of ICF and want to make sure that you feel at home and as part of this group of outstanding coaches.

Please reach out to any of our board members should you have a question.

We’re welcoming:

San Francisco:  Heidi Connal, Sarah Harlin
East Bay:  Joann Bradley

North Bay:  Susan Carlisle, Merle McKinley, Lynda Reid, Manoj Viswanathan
South Bay:  Anjana Pursnani

Out of Area:  Mario Farber

Which brings our new member count to 20 
for this year.

As a member you get the benefit of creating a profile at Please make sure you complete the profile as it shows both potential clients and your peers that you are now part of the leading professional association in coaching.  

We are on several social media platforms. Please consider joining us!

Facebook Group - SF Bay Area Coaches

Facebook Page - ICF San Francisco Bay Area Coaches

Twitter - @SFBACoaches

LinkedIn - ICF San Francisco Bay Area Coaches

Meetup - ICF San Francisco Bay Area Coaches

If you have questions about this, contact Tony Scopelite

Call For Volunteers

Come be part of a larger team! Want to join a team dedicated to fostering community, service, connection, and opportunity for Bay Area coaches? We have space for people who want to volunteer an hour or more a month and we also have Board positions available. Please email to get questions answered and see what might be a good fit! Ask for a job description! Come be part of our FUN team.

Current positions available:

Events Co-Coordinator

Public Relations and Outreach

Facilitator for the development of a Mentor Coach program

Ask The Master Coach

Coach training is just the beginning of your education as a coach. Once you're out of the classroom, questions may crop up about specific client situations, accreditation and continuing education, and/or best practices for your business. We've rounded up a panel of master coaches who will address your questions on our upcoming blog. Our aim is to make the information we present relevant and topical to our members, so please let us know what's on your mind! To submit questions to our master coaches, email

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Emotional Intelligence for Coaches:

Sustaining Yourself While Supporting Your Clients

Featuring Joie Seldon, M.A.

Wednesday, April 12, 2017

6:30 to 9:00 pm

New Location

American Bookbinders Museum

355 Clementina Street

San Francisco, CA  94103

Coaches, more than most professionals, understand the importance of Emotional Intelligence for both their clients and for themselves. Having a high level of Emotional Intelligence deepens your ability to work with your client’s emotions in optimally productive ways.

At the same time, coaches are human too and creating a successful coaching practice can have many emotional challenges.  

There is a great deal about emotions themselves that is not often discussed. This presentation offers a unique perspective on emotions, their meaning, their somatic manifestation, and the function of core emotions we all share.

It offers an opportunity to learn more about this universal language and how to be fully present with your client’s emotional states in a proactive way.

In this experiential presentation, you will learn:

·  Exactly how you experience emotions in your body

·  What to do with your own challenging emotions

·  Tools for self-management and stress reduction

Take your coaching skills to the next level by helping your clients utilize their own emotions as a resource for success, while you do the same for yours.

The Core Competencies this presentation addresses are:

1) Co-Creating the Relationship: Establishing Trust and Intimacy With The Client, and Coaching Presence

2) Communicating Effectively: Powerful Questioning, Direct Communication

3) Facilitating Learning and Results: Creating Awareness


Joie Seldon, M.A. is an executive and leadership coach and expert in Emotional Intelligence. She works with CEOs, mid-level Fortune 500 execs, and entrepreneurs to support their career development while improving their interpersonal leadership skills with Emotional Intelligence (EQ), communication skills, and presence.

She holds a Master’s degree in Somatic Counseling Psychology, and for 30 years was an actor and highly respected acting teacher in Los Angeles and San Francisco, bringing a unique set of skills, training, and life experience to her groundbreaking work.

She is the author of EMOTIONS: An Owner’s Manual, which is due out in May. It is a practical workbook on EQ and the result of 25 years of Joie's passionate pursuit of emotional wisdom.

As a sought-after speaker, Joie has presented to Project Management Institute, AT&T, Northern California HR Association, Women in Consulting, Powerful Women International, U.S. Association of Body Psychotherapy, and more. She was on the board of directors of ICF-SFBAC for the past three years.

CCEU Credits - 1.5

To register:

Our Monthly SFBAC meetings

The ICF San Francisco Bay Area Chapter meets monthly either in person or via webinar. We have secured a temporary space at the American Bookbinders Museum in San Francisco located at 355 Clementina Street. If you have access to space, please contact Sue Steinfeld at All of our webinars and presentations will qualify you to earn CCEUs for continuing education.

Please register at the SFBAC website to save your place at the in-person meeting or receive instructions on how to view the live stream from your computer.

Details about our new location:

Bookbinders Museum website:  Bookbinders Museum


  • SFMTA Fifth & Mission Parking Garage 833 Mission St. (between Fifth and Fourth streets)

  • SFMOMA Garage 147 Minna St. (between Third and New Montgomery)

  • Hearst Parking Center 45 Third St. (between Mission and Market)

  • Ace Parking 322 Tehama St. (between Howard and Folsom)

Public Transit

  • AC Transit/Golden Gate Transit/SamTrans Transbay Terminal at First and Mission Streets

  • Caltrain Fourth and Townsend St. station

  • BART Montgomery or Powell St. station

  • Muni Metro Montgomery or Powell St. station serves J-Church, KT-Ingleside/Third St., L-Taraval, M-Oceanview and N-Judah lines

  • Muni Bus Routes 8-Bayshore, 14-Mission, 27-Bryant, 30-Stockton, 45-Union/Stockton


Here are three tweaks  you can make to your website to attract more clients via Kenn Schroder.

Upcoming Events


The Science of Burnout

When: Saturday, April 29, 9 am to 4:30 pm

Join Joan Halifax at The Science of Burnout: April 29, 2017 on the UC Berkeley campus or via live webinar. This day-long seminar, produced by the Greater Good Science Center at UC Berkeley, will introduce you to the characteristics of burnout, its negative consequences, and the individual and organizational factors that make it more or less likely. The mix of science and practical resources offered throughout the day will offer attendees methods to mitigate the risk of burnout within themselves, their work environments, and their clients, patients, or employees.

For more information and for the 10% discount (code PERGGSC), visit

Countdown to International Coaching Week

When: May 15-21

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During International Coaching Week the International Coach Federation invites individuals and organizations from around the world to “Experience Coaching.” International Coaching Week is intended to educate the public about the value of working with a professional coach and to acknowledge the results and progress made through the coaching process. To join SFBAC’s planning efforts contact Lisa Monzón, Events Director at Check out our SFBAC website in April and May for updates on events and how to get involved.

For more information on International Coaching Week, please visit the general ICF web page:

ICF Events and Announcements

SAVE the DATE: ICF Converge 2017

Join the global coaching community at the intersection of coaching and potential for ICF Converge 2017. ICF Converge is a dynamic, first-of-its-kind global event designed to strengthen connections within the coaching community and offer cutting-edge learning opportunities.

August 24–26, 2017

Washington, D.C., USA

Marriott Wardman Park

Registration will open soon for ICF Converge 2017, the first large-scale global ICF event since 2012. Sign up below to be notified when registration opens. In the coming weeks, we will announce an exciting giveaway opportunity for individuals who are on the notification list and register early for the event.

ICF Converge 2017 is also announcing a call for proposals!
ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104