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July 2017

Tony Scopelite







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President’s Message


Imagine a river flowing just above our heads. It's lush, and ever flowing. This is what I call The Creative Flow —the source of our imagination and creativity. We all experience moments when we are in the Creative Flow, but it can be elusive. When we are sourcing this flow, it is an incredible experience —ideas, energy, imagination, creativity are in abundance. There is no struggle —we are full of curiosity, and willingness to explore the moment RIGHT NOW without judgment to discover what is on the other side of our ideas.

A couple of weeks ago I was invited by the SF Digital Narrative Alliance (our SFBAC VP, Florian Brody, is a founding member!) to speak about improvisational training as a powerful process to learn how to access and channel creativity more consistently and build stories in team settings. We took people out of their seats and into our Improv Sandbox for 60 minutes! We witnessed total strangers creating playfully with each other, delighting in curiosity of the "what would happen if…" without judgment, hesitation, or premeditation. They committed to building upon whatever happened, building upon each other’s ideas and stayed completely present in the moment. The energy in the room was magical —and it stayed with everyone throughout the rest of the day’s activities.

This is the very space we hold for our coaching clients—whether we are coaching a C-Suite level leader, a creative, or someone working on their personal vision. It is our job to help them access this Creative Flow, to be present in the moment with what is happening without judgment so they can build  upon whatever shows up. After creating, teaching, directing, and performing in improvisational theatre for 30 years, I discovered that I wasn’t just teaching improv techniques, I was coaching individuals to not only BE in the moment but to ENJOY and CO-CREATE with others in the moment!

One thing I find we coaches are not always very good at (me too) is remembering to block out time to nurture the playful, creative side of ourselves. It is an essential element to what we bring to our clients —to stay curious, creative and flexible. During the next few months, while the world is taking their summer vacation, I encourage all of us to give ourselves time to relax, enjoy being present, and play!

Play Fully!



It's hard to practice compassion when we're struggling with our authenticity or when our own worthiness is off-balance.”

―Brene Brown


Member Benefits

As a member you get the benefit of creating a profile at Please make sure you complete the profile as it shows both potential clients and your peers that you are now part of the leading professional association in coaching.  

We are on several social media platforms. Please consider joining us!

Facebook Group - SF Bay Area Coaches

Facebook Page - ICF San Francisco Bay Area Coaches

Twitter - @SFBACoaches

LinkedIn - ICF San Francisco Bay Area Coaches

Meetup - ICF San Francisco Bay Area Coaches

If you have questions about this, contact Tony Scopelite


Call For Volunteers

Come be part of a larger team! Want to join a team dedicated to fostering community, service, connection, and opportunity for Bay Area coaches? We have space for people who want to volunteer an hour or more a month and we also have Board positions available. Please email to get questions answered and see what might be a good fit! Ask for a job description! Come be part of our FUN team.

Current positions available:

Volunteer Co-Coordinator
Public Relations and Outreach

Treasurer (interim and for 2018)

Ask a Master Coach

This month Kimberly Errigo. Leadership Coach, is fielding our questions. Visit her website at

What were three pivotal actions you took to move your business forward when you were starting out?

When I started out, I was building a 1:1 in-person coaching practice. It was in the early days of the internet so this did not play a role in my business building efforts. My marketing plan was really simple: go to shows; enroll 1:1 clients; repeat. However, I struggled until I defined a grounded, professional approach. I invested in a solid booth presentation and created an annual schedule of trade shows and expos I would attend.

I don't see clients in person anymore, and although I still offer 1:1 coaching my business is now primarily built around coaching groups that meet online. At this stage, my biggest shift occurred when I replaced free sample sessions with authentic sales conversations. I also discovered that it was critical to create an annual strategy with clear launch periods and vacation periods. I make sure I have two months of vacation every year in order to rest and recharge. Finally, learning about my strengths and personality type helped me to fine tune my approach, team, and even home life so I can optimize my time.    

What were key perspectives you held to build resilience?

It's not the best coaches who succeed in business: it is the coaches who are most effective at sales. Success is about whether or not your sales process produces the desired result. You have to separate yourself from the sales process, which is a challenge since you are selling a service which depends entirely on who you're being. When you do that well, you stop thinking success is about you. This is very freeing!

Do you have a question for one of our master coaches? Or are you an MCC (and member of SFBAC) who would like to contribute to this feature? Please email

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Webinar: Elevate Your Business by Unleashing Your Hidden Brilliance
Featuring Michael Tertes
Wednesday, July 12, 2017
7 to 9 pm

You're here to make a big difference in the world and in people's lives but you...

  • Feel like there are lots of people who do and feel like you are blending into the crowd
  • Are holding back because you wonder if people want what you truly have to offer
  • Over give and undercharge which saps you of your vitality and passion
  • Have that nagging, not good enough, voice in your heat that keeps you from really bringing it

These above are really common dilemmas for coaches and they keep your business small and unsatisfying.

This webinar is designed to give you a radical shift in your relationship to who you are and what you have to offer.

What if instead you...

  • Knew deep down in your bones you got how truly unique and amazing you are?
  • What if you go that you are the only person in the world who does exactly what you do?
  • What if you got the true value of what you have to offer?
  • What if you fully embodied the confidence to succeed?

The key is to unleash your UNIQUE HIDDEN BRILLIANCE!


Michael Tertes is the Founder of The University of Superheroes. He works as a coach, mentor and thought partner with coaches, healers, transformational teachers and leaders across the country. He supports you to discover your greatest gifts (Superpowers) and align them with your deepest values to create a successful business unlike any other.ways. He is a partnering coach to the Athena Alliance, focused on placing more women on to executive boards and a resource to Women2Boards and Boardrooms.

CCEU Credits - 1.5

Click here to register!

Our Monthly SFBAC meetings

The ICF San Francisco Bay Area Chapter meets monthly either in person or via Zoom webinar. We have secured a temporary space at the American Bookbinders Museum in San Francisco located at 355 Clementina Street. If you have access to space, please contact Sue Steinfeld at All of our webinars and presentations will qualify you to earn CCEUs for continuing education.


Working with the Coaches and the Organization: How External Coaches Deal with Relationships in Executive Coaching Processes:  (via the ICF blog).

Coaching Supervision
ICF recently clarified our position on coaching supervision. The revised statement reads:

ICF recommends coaching supervision for full-time professional coach practitioners as part of their portfolio of Continuing Professional Development (CPD) activities designed to keep them fit for purpose. ICF does not require coaching supervision.

You can read more about coaching supervision

SFBAC Announcements

SFBAC’s Coach Training Video Series

Interested in coach training? Even a quick search will yield links to  myriad coaching schools and programs. SFBAC recently launched its Coach Training Video Series to provide those exploring educational options with invaluable insights and information from program founders.

SFBAC is proud and excited to announce the launch of its new Coach Training Video Series. Kicking off this valuable resource are  interviews of three coach leaders who are based locally: Karen Kimsey-House of the Coaches Training Institute (interviewed by Ricci Victorio, SFBAC President), James Flaherty of New Ventures West (interviewed by Florian Brody, SFBAC Vice- President), and Richard Strozzi-Hecker of the Strozzi Institute (interviewed by Sahar Azarabadi, SFBAC Membership Chair).

Are you curious about a particular school or training program and know someone who’s connected who may be interested in participating in SFBAC’s Coach Training Video Series? Please email Barbara Koeth, Liaison to Coaching Schools/Institutions.

Upcoming ICF Events and Announcements

ICF Converge: Advance Pricing Ends Soon


Anticipation is building for ICF Converge 2017, which is now less than two months away! We are currently on track to reach 1,500 attendees from over 60 countries! We hope you are able to take advantage of this opportunity to connect and learn with your colleagues from around the world.Advance Pricing ends July 17, so register now before prices increase.

August 24–26, 2017

Washington, D.C., USA

Marriott Wardman Park

ICF Chapter Recognition Webinar Series

ICF has developed a new Chapter Leader-only webinar series to share the stories and initiatives of the 2016 ICF Chapter Recognition honorees. The first webinar took place June 22, and featured ICF Los Angeles.

Action you can take: You can watch a recording of the first Chapter Recognition webinar here.

ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104