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September 2017

Tony Scopelite







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Vice-President’s Message


Over a long hot summer, I had the opportunity to speak to multiple coaches in Europe and the UK. Every summer I travel with my daughter and we take the time to experience how everyday life can be a truly different experience in different places. I integrate work and travel and learn from others with a different perspective. As coaches, we need to constantly explore, observe, listen both for our own benefit and for the benefit of our clients. I met with a senior executive coach in the UK who draws from over 35 years as an aeronautics engineer as well as from the professional network he has built through coaching and mentoring. While he is not a member of ICF, he deeply values the benefits of connecting with his peers beyond what is known today as “social networking.” Personal connections in England are shaped very differently from those on the U.S. West Coast, less casual and less driven by economics. Maybe people have more time, maybe they just take the time. I also met with Thomas Faast, the president of ICF Austria. We met in one of the traditional Viennese coffee houses where he also meets ICF chapter members for casual conversations. He shared with me how he and his chapter team managed to streamline the organization for the chapter, reduced overhead, and engaged professional help for the management of day-to-day operations. All organizational meetings are virtual as team members live in different cities. Austria is a bit smaller than Maine (until 1914 Austria was almost double the size of California…) and the chapter covers coaches in all parts of the country. The chapter has board calls every two months and the major events that also generate the financial support that allows them to have a real office manager comes from two annual trade shows in the HR space where they are present.

I came back to the Bay Area with many new ideas how to develop our chapter in 2018.  Yet this will only be possible with solid support from our members.  Building a successful organization that provides a wide range of opportunities requires many eyes and hands.

I’m excited to announce that is sponsoring our monthly newsletter. Every coach needs to be present on the Web and is a very easy way to build your digital presence.

Fall is upon us and it reminds us of the impermanence of everything, the brevity of life. In working with our clients and ourselves we have the amazing chance to emphasize the unique opportunity to accept this.

“Thanks to impermanence, everything is possible.”

—Thích Nhất Hạnh

With best wishes for a successful start into fall,


Step Into Leadership with SFBAC

Becoming a member of ICF-SFBAC’s board or joining one of its committees enables you to deepen your connection to the coaching community by being of service. Here are key positions currently open (see links for full descriptions of the role):

  • The Treasurer, who is  a member of the Executive Committee, supervises the Bookkeeper who handles nearly all of the financial reporting and bill payment. She or he provides leadership to our membership and volunteer committee members.

  • The Membership Director provides leadership, guidance and is responsible for the membership recruitment and retention strategies.

  • The Public Relations Director provides leadership, guidance and is responsible to present SFBAC and the coaching profession in the best light.



Welcome New Members

We are happy to have you as part of the the San Francisco Bay Area chapter of ICF and want to make sure that you feel at home and as part of this group of outstanding coaches.

Please reach out to any of our board members should you have a question.

We’re welcoming:

San Francisco:  Lisa Duhigg

North Bay:  Arleen Gomez

South Bay:  Hale Tenli Alaylioglu

Out of SF Bay Area:   Gaelen Poage

Which brings our new member count to 42 for this year.

As a member you get the benefit of creating a profile at Please make sure you complete the profile as it shows both potential clients and your peers that you are now part of the leading professional association in coaching.  

We are on several social media platforms. Please consider joining us!

Facebook Group - SF Bay Area Coaches

Facebook Page - ICF San Francisco Bay Area Coaches

Twitter - @SFBACoaches

LinkedIn - ICF San Francisco Bay Area Coaches

Meetup - ICF San Francisco Bay Area Coaches

If you have questions about this, contact Tony Scopelite

Coaching Websites, the sponsor of the ICF-SFBAC newsletter, is offering this fall special: Two months of free website hosting with premium templates and one month of professionally managed SEO and Social Booster services, a combined savings of $198.

Meet Our Members

Meet Our Members is a new SFBAC newsletter feature and a way for us all to get to know one another.


Heidi Connal is this month’s featured new member. Visit her website at

What brought you to coaching?

The day my life changed forever was Feb 17 2003. My husband of four years - my college sweetheart - was getting ready for bed when he started coughing large amounts of blood. He died five hours later, just out of surgery, from a tear in his pulmonary artery. No one expects life to happen in this way. Certainly not the wife of a vibrant, healthy, 31-year-old marathoner. As I tried to navigate this new world as a young widow, I learned some very deep lessons. I learned that shock has a physical impact on our mind and our body. I learned that grief is a different experience for each and every person - it’s never the same - and there’s no recipe,  no timeline. And actually, no end. We never stop grieving.  We learn how to live with and work around the loss until there’s slowly room for joy again.

When the opportunity came for me to move to a new role, I looked around and realized I wanted more than strategizing revenue and costs. I wanted to help individuals grow and succeed every day. Starting my own practice as an executive coach, leadership developer, and facilitator was an easy decision. In fact, it’s the first time in my life I can say "it’s exactly where I’m supposed to be." In social situations, I adopted a defensive maneuver in which I asked strangers open-ended questions so they’d do the talking and I’d avoid revealing my widowhood. I discovered that if I dug deep enough, I’d find an interesting topic and could quickly think of follow-up questions. The result was fascinating: I became exceptionally good at follow-up questions, the trick was to have an open mind and a genuine curiosity.  Eventually, I uncovered a level of empathy within myself that I hadn’t known existed; this knowledge that we can’t instinctively know whether a person’s life has been blessed or traumatic or normal or strange. I have to be open-minded about what they present and how they feel about it - not how I feel, but specifically how they feel.

These lessons carried over into my leadership positions in various corporations. I’ve spent over twenty years working for large companies, and through all of my roles - executive, leader, facilitator, relationship manager, change agent, consultant - my underlying strengths were my empathy and my listening skills. I heard what my team, my customers, and my partners had to say. And my favorite roles became those in which I could dig deeply into the human nature behind the issue, when I could help navigate the crisis of change and adjustment, and - especially - when I could help individuals grow and learn and step into who they are meant to be.

Who inspires you?

Brene Brown inspires me. I can’t get enough of her!

What's your favorite coaching question?

“What’s keeping you awake at night?"

What's your latest inspirational read?

Man’s Search for Meaning by Viktor Frankl.  It’s been a long time since I’ve highlighted and marked up a book - but this one is full of notes for me.

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September Meeting: Connect With Your Community

Wednesday, September 13th
6:30 pm check-in | 7 pm kickoff

Come enjoy an evening  connecting with your community!


Bring something to eat that’s easily shared and brings back memories of your summer vacation. Don’t worry about quantities, a sample will be just fine and you can just show up too!

For example, No hiking trip is complete without PB&J. My trip to Utah was no exception and I’ll be bringing PB&J cookies!


Look for an eventful interactive evening of food, coaching, networking and connection!


We will provide the drinks (wine & beer)

Featuring ALL of US

Click HERE to register.


Our Monthly SFBAC meetings

The ICF San Francisco Bay Area Chapter meets monthly either in person or via Zoom webinar. We have secured a temporary space at the American Bookbinders Museum in San Francisco located at 355 Clementina Street. If you have access to space, please contact Sue Steinfeld at All of our webinars and presentations will qualify you to earn CCEUs for continuing education.


Define you niche and identify your target market to grow your business. (via Laurel Staples and the ICF blog).

ICF Member Discounts: Check ‘em Out and Save
Did you know that your ICF membership includes discounts to a host of services, including life and health insurance plans, office suplies, Zoom, assessment tools, and more. Learn more.  

ICF Events and Announcements

Putting Mindfulness in Motion

David-Drake-1-300x300.jpgICF Washington State is sponsoring a webinar Putting Mindfulness in Motion by Dr. David Drake on Wednesday, Sept. 13, noon to 1:30 p.m. PST.   More information and registration is available at There is additional information on the ICF Global event calendar.

In addition, Moment Institute is sponsoring a retreat in Seattle in Sept, 29, 30 and Oct. 1 2017 Crossing Your Next Threshold featuring Dr. Drake andhis work in Narrative Coaching. You can get more information about all three sites here

Targeting Coaching Interventions to Your Client's Stage of Development

On Monday, Sept. 25, from noon to a:30 EST, ICF Maryland will host
Chris Wahl, MA Ed, MCC in a webinar in which she will discuss targeting coaching interventions to our client's stage of development. chriswahl.jpg

In this webinar, you will learn about the stages of adult development, how adults evolve, and what their own development makes possible for them. During this informative conversation, you will also likely see yourself in your own development and gain new perspectives on self. Knowing something about the stages of adult development will help you match your coaching tools and language to your client's development stage, providing a more satisfying and meaningful coaching relationship for both of you.

Register here. (Cost is $30 for ICF members; $40 for non-members.)

Earn 1.5 CCEUs in Core Competencies

ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104