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January 2018

Tony Scopelite






Message from the Board

This month—and this year—we’re kicking off “Message from the Board.” Yes, that’s right. An SFBAC board or committee member will now be penning this newsletter’s opener, something Ricci Victorio, our long-serving president has done for more than three years. It was Ricci’s idea to pass this particular baton to give our membership the chance to hear from and get to know each of us.

Ricci has been the president of this organization since July 1, 2015. That long tenure signals her devotion to maintaining and building community among Bay Area coaches, a value I share. I’ve transitioned from being the organization’s marketing director to its secretary. (Oh, by the way, we’re still looking for someone to step into the former role.)

This past year I’ve witnessed a stellar exemplar of agile leadership—and by agile I mean “the ability to move quickly and easily” rather than the project-management methodology that’s entered the lexicon. At our annual board retreat, which serves as a daylong planning session, we needed to address some gaping vacancies on our executive committee. Ricci modeled “dancing in the moment,” one of the cornerstones of CTI’s coaching model, and invited us as a board to explore the reason behind our involvement with SFBAC and the why of the chapter’s existence. Doing so—and I’m speaking only for myself—helped me reconnect with that aforementioned value of connecting with my coaching community. From there, I knew I wanted to ensure and contribute to the continued health and vitality of SFBAC.

Speaking of leadership, Watermark, an organization dedicated to advocating for the advancement of women in the workplace, is holding its annual Watermark Conference for Women on Feb. 23 at the San Jose Convention Center. While the popular event is sold out, you can experience the event as a volunteer, a great way to give back. Details are below.

I promised that part of this missive’s revolving authorship would serve as a way to get to know your board and committee members. I want to avoid providing a dry professional bio and yet I don’t want to use the language of online personal profiles (enjoys tennis, cats, reading, and long walks—though those things are true). This past year I continued to build Changeover Coaching, my private coaching practice, while also working as a career coach for Lee Hecht Harrison and volunteering for The Coaching Fellowship.

I’m writing this from my childhood home in Creve Coeur, Missouri, a suburb of St. Louis, where I learned the Midwest values—humility, friendliness, and honesty—so core to who I am. It’s been lovely to spend time with my blue family in this red state, seeing movies, reading, and reconnecting with myself. (Pictured here is my parents’ snow-covered deck.) The time for all of those things feels both a gift and necessity. One of my intentions for this next year is to take more of those long walks and host regular dinner parties, the former as a way to connect more with self and the latter to deepen with others. I’m curious what I’ll discover.

With 2017 safely in the rearview mirror, it’s time to root down into 2018. What do you want in this coming year professionally? Personally? I like to tell clients that life is a team sport. On Wednesday, Jan. 10, SFBAC will host “Making It Real,” our gathering in which you can team up with other coaches to design our visions and name our intentions for 2018. SFBAC will provide snacks and beverages and all of us will bring that inimitable coaching bonhomie. Won’t you join us?

“Only connect.” (The epigraph of Howard’s End–E.M. Forster

Looking forward to connecting with more of you in 2018!

Wendy Edelstein

Secretary, SFBAC


Leadership Opportunities with SFBAC

Becoming a member of ICF-SFBAC’s board or joining one of its committees enables you to deepen your connection to the coaching community by being of service. Here are two key positions currently open (see link for full descriptions of the role):

The Marketing Director is responsible for external communications, website content, and promoting the SFBAC and the coaching profession. Interested? Email Wendy Edelstein at

The Program Coordinator works with the Events & Programs team, helping to ensure they run smoothly. Interested? Email Shelli Hendricks at

Volunteer at Watermark Conference for Women

We are honored to be partnering again with the prestigious Watermark Conference for Women to provide on-site coaching to attendees.

Certified Coaches may participate as a volunteer coach for this SOLD OUT 2018 Conference, which will be held on Feb 23rd from 7:30 a.m. – 5:00 p.m. at the San Jose Convention Center.

Volunteer coaches are asked to sign up for three 90-min shifts over the course of the day. Coaches commit to providing coaching at the conference and in turn receive a free conference pass, name and business listed in the conference brochure, name and business listed on Watermark conference website, and the opportunity to connect with ambitious and impactful women throughout the day.

Coaches able to commit to volunteer by Wed, Jan 10th will be guaranteed inclusion in the Watermark brochure. Those who commit after Jan 10th will not be published in the brochure, but will be included in the Watermark conference website.  

If you are interested in volunteering, please email: with your name, title and organization if you would like that to be included in the printed Watermark brochure. Any names received after Jan 10th can only be included in the website. You will be contacted upon confirmation about securing specific time slots through a first-come, first serve basis to being able to confirm preferred slots.   

We will be accepting the first 30 qualified coaches who reply. Please feel free to reach out directly to Shelli Hendricks, ICF SFBAC Director of Programs & Events at with any questions.


Welcome New Members

We are happy to have you as part of the the San Francisco Bay Area chapter of ICF and want to make sure that you feel at home and as part of this group of outstanding coaches.

Please reach out to any of our board members should you have a question.

We’re welcoming:

San Francisco: Karen Keesee

Which brings our new member count to 51 for 2017.

As a member you get the benefit of creating a profile at Please make sure you complete the profile as it shows both potential clients and your peers that you are now part of the leading professional association in coaching.  

We are on several social media platforms. Please consider joining us!

Facebook Group - SF Bay Area Coaches

Facebook Page - ICF San Francisco Bay Area Coaches

Twitter - @SFBACoaches

LinkedIn - ICF San Francisco Bay Area Coaches

Meetup - ICF San Francisco Bay Area Coaches

If you have questions about this, contact Tony Scopelite

Coaching Websites, the sponsor of the ICF-SFBAC newsletter and all-in-one marketing solution for coaching, is offering four months of free hosting ($236 of savings), to our members. Jumpstart your 2018 with Coaching Websites and make it your best year yet! This offer is available this month only (expires 1/31/18).

Chapter Monthly Meeting.jpg

January Meeting: Making It Real

Wednesday, January 10th

6:30-9:00 p.m.

American Bookbinders Museum

355 Clementina Street, San Francisco

Please plan on joining us at a special networking event – “Making it Real.” This will be a great opportunity to act on your New Year’s resolution to take your business to the next level. Here you will bring your business development ideas and make it real with the assistance of your fellow chapter members – developing/refining your action plan, identifying support resources, and finding an accountability partner. This is a great way to tap into the collective wisdom of our chapter and make some new networking contacts. It promises to be a productive and fun meeting!

Featuring ALL of US

Wednesday, January 10th

6:30-9:00 p.m.

American Bookbinders Museum

355 Clementina Street, San Francisco

To register:

Our Monthly SFBAC meetings

The ICF San Francisco Bay Area Chapter meets monthly either in person or via Zoom webinar. We have secured a temporary space at the American Bookbinders Museum in San Francisco located at 355 Clementina Street. If you have access to space, please contact Wendy Edelstein at All of our webinars and presentations will qualify you to earn CCEUs for continuing education.

Please register at the SFBAC website to save your place at the in-person meeting or receive instructions on how to view the live stream from your computer.


Does your client claim a lack of creativity? Bring some creative energy into the coaching relationship. (via Zsuzsi Bayer and the ICF blog).

Are your boundaries as a coach on the fuzzy side? There’s a cost. (via Tonya Echols and the ICF blog)

Learn more about the intersection of coaching and neuroscience (via Paul McGinniss and the ICF blog)

ICF Member Discounts: Check ‘em Out and Save
Did you know that your ICF membership includes discounts to a host of services, including life and health insurance plans, office supplies, Zoom, assessment tools, and more. Learn more.  

ICF’s New Website
ICF Global has a brand new website. Take a tour of its new features:

 ICF’s Business Development Series
 ICF will offer its popular Business Development Series February 6 - March 1. The series combines live and pre-recorded webinars. To learn more,
ICF - San Francisco Bay Area Coaches
268 Bush St. #4039
San Francisco, CA 94104